Global SX Events Inc. (GSX) is pleased to announce an increased TV distribution of the 2013 UCI BMX Supercross World Cup series world-wide and in USA. 2013 marks the 10 year anniversary of the UCI BMX Supercross World Cup, which has revitalized BMX with its exciting and spectacular Supercross format. The UCI BMX Supercross World Cup served as the main qualification events for the 2012 Olympic Games and will continue to be the world’s leading BMX racing series leading up the 2016 Olympic Games in Rio De Janeiro, Brasil.
In USA, the 2013 UCI BMX Supercross World Cup will be featured on FOX SPORTS NETWORK with an exclusive one hour show from each event. The highly acclaimed BMX SX lifestyle show “LANE 1 - behind BMX Supercross” will be showed on a prime time Friday’s and Sunday’s slots starting on September 15, 2013 and the upcoming 8 weeks with a reach of 55 million homes in USA.
"It will be great having the UCI BMX Supercross World Cup
featured on FOX Sports Network" said
Johan Lindstrom of GSX Events Inc.
“It’s important to show that BMX exists and TV is the still a very relevant media to get a healthy reach. We have struggled in the past to have a fixed channel and time slot for the BMX Supercross and this is certainly going to help building a TV audience in USA,” noted Johan Lindstrom.
For the world-wide TV distribution, GSX has teamed up with IMG Media, the leading media distribution agency in the world, giving the UCI BMX Supercross World Cup tremendous oppurtunity to reach new fans. The UCI BMX Supercross World Cup is currently being distributed to over 40 broadcasters world-wide as well as part of the Transworld Sport weekly show. The global potential audience reach is over 650 million viewers.
Online content and live webcast continues to be the focus for the UCI BMX Supercross World Cup, where the GSX owned bmxlive.tv has seen a tremendous growth in the early season delivering high definition live webcast from all events. With an average of 45,000 live viewers per event and a total of 600,000 visitors shows a very positive trend.
“There’s no doubt that online content is key to reach the BMX fans” adds
Johan Lindstrom “BMXlive.tv will continue to grow not only showing live webcasts but also with exclusive contents that will satisfy the most hard-core BMX fan” said Johan.
The 2013 UCI BMX Supercross World Cup calendar19-20 April 2013 Round 1 Manchester, Great Britain
10-11 May 2013 Round 2 Santiago Del Estero, Argentina
15-16 June 2013 Round 3 Papendal, Netherlands
27-28 Sep 2013 Round 4 Chula Vista CA, USA
The 2014 UCI BMX Supercross World Cup calendar18-19 April 2014 Round 1 Manchester, Great Britain
9-10 May 2014 Round 2 Papendal, Netherlands
13-14 June 2014 Round 3 Berlin, Germany
5-6 Sep 2014 Round 4 Santiago Del Estero, Argentina
26-27 Sep 2014 Round 5 Chula Vista CA, USA