SWATCH unveiled as new sponsor of the UCI BMX Supercross World Cup

Apr 13, 2007

Written by Bart de Jong

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UCI is pleased to announce Swatch as an official sponsor of the upcoming 2007 UCI BMX Supercross World Cup and 2007 UCI BMX World Championships. Swatch will be the official timekeeper and data service, providing the latest technology in timing and data handling. “UCI is excited to have a strong partner as Swatch teaming up for our BMX events” says Johan Lindström, UCI BMX Sports Coordinator.

“BMX is a dynamic and youth oriented sport that fits perfectly in with the Swatch image. Now with BMX being the first action sport into the Summer Olympic Games, it has also an enormous potential” says Klaus-Peter Mager, Head of PR & Events at Swatch International.

With the inclusion of BMX in the 2008 Olympic Games in Beijing China, a new exciting competition format has been recently introduced, where timing as become an essential part of the competition. “Not only do the riders qualify on their best lap time, but it also determines the start gate position. Most of the time, only 1/1000 separates the riders by the finish line, and it has become essential for us to have photo finish systems and timing transponders on the bikes. Swatch will be able to supply us with the cutting edge technology needed” continues Lindström.

The UCI BMX Supercross World Cup is the premier BMX racing series in the world, with the 1st round being held 13-14 April in Madrid, Spain. The following events are as follows:

2nd round – 20/21 August 2007, Beijing China
3rd round - 21/22 September 2007, Salt Lake City USA
4th round – 13-14 October 2007, Frejus Roc d’Azur France

The UCI BMX World Championships is the most prestigious and biggest BMX event held annually each year. The 2007 UCI BMX World Championships will be held 26-28 July 2007 in Victoria, BC Canada.