The program’s primary challenge is to motivate current NBL members to recruit their friends (buddies) by offering incentives to anyone who recruits, at the very least, one new rider. By promoting the sport outside of the immediate community and into the schools and playgrounds across America, NBL members are promoting BMX to a brand new audience.
The program is simple and offers a wide range of incentives for members, buddies, and tracks. In the April and May issues of BMX Today magazine, members receive a cool sheet of ‘Buddy’ cards and are encouraged to distribute them to anyone who might be interested in trying BMX for the first time. When any of their ‘Buddies’ redeems a card at a local NBL Track, both the recruiter and buddy win a free limited edition NBL sticker kit or NBL trading card. After receiving their first prize the awards get more exciting and valuable.
NBL is serving up more than $50,000 in prizes and successful recruiters can earn a chance to win several major prizes including ‘The NBL Ultimate BMX Bedroom’, free passes to Camp Woodward and tons of new complete bicycles from Intense BMX, MCS and GT. The Grand Prize of the NBL Ultimate BMX Bedroom will include graphics, decorations, electronics, a new bike and tons of great sponsor products. NBL will be promoting the sport directly through the experts – NBL riders and tracks, and in turn, rewarding them for their efforts.
NBL tracks will benefit directly from the program and the top performing tracks will also win valuable prize packages including free bikes, helmets and other sponsor products. “The Bring-A-Buddy program is easy to run and many of our tracks have already embraced it. They are promoting the benefits directly to their members and in turn get a much-needed boost on the grassroots level”, says Jason Schiefelbein, NBL Field Director. Tracks and members can view monthly prizing, recruiting statistics, and other exciting news through the dedicated Bring-A-Buddy webpage on the NBL website.
“The program provides our sponsors with a vital link to the grassroots level and connects their brand directly to the end consumer”, added Kevin O’Brien, NBL Marketing Director. “It’s a great compliment to a successful marketing campaign for our sponsors and partners”. The 2007 Bring-A-Buddy program is proudly sponsored by Intense BMX, MCS Bicycles, GT Bicycles, Camp Woodward, Sinz Racing Products, and Vigor Helmets in association with BMXWORLD, BMX Plus! and BMX Today magazines.
The NBL is working hard to build a network of programs that will help capture the interest generated by the sport’s first appearance at the 2008 Olympic Games and ultimately turn that excitement into more competition. For more information about the program contact your local track and get started today.
Visit the NBL website at nbl.org for more details.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.