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As an official co-sponsor of the NBL, UGP will receive extensive promotion at the NBL National Series events including signage, programs, a display booth and apparel. As the official apparel sponsor of the Series, UGP will exclusively provide clothing for the NBL staff and volunteers. UGP will also provide the National Series number plates.

"The partnership with the NBL is in-line with UGP¹s mission to aggressively elevate the brand's presence nationally among core BMX racing and freestyle enthusiasts and drive sales," says Wann Chong, UGP Managing Director. "With a renewed vigor, the brand is taking its message to the masses in 2008 with the addition of several key sponsorships, a major marketing initiative and key new retail outlets."

UGP's sponsorship kicked off at the Coyote National, a Union Cycliste Internationale (UCI) qualifying event, in Arizona, Jan. 25-27, where UGP team rider Kyle Bennett took home top honors. Bennett is currently leading the USA UCI points race and stands a solid chance at being the first pick for the 2008 Olympic Games.

The NBL Series includes 18 more races across the nation including the Gator National, another UCI qualifier, next month in West Palm Beach, Fla., which will play a major deciding role in the three U.S. riders who will represent the United States in Beijing. The Series will culminate in Louisville, Kentucky, Aug. 29-31 for the 31st Annual NBL Grand Nationals.