Underground Products (UGP) and NBL renew partnership for 2009

Dec 11, 2008

Written by Bart de Jong

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The National Bicycle League (NBL) is excited to renew their partnership with Underground Products (UGP) for the 2009 season. The two have joined forces to bring you the 2nd Annual UGP Open Series that will culminate with the UGP Open Championship at the NBL BMX Grand National on Labor Day weekend. As an official co-sponsor of the NBL, UGP will receive extensive promotion at National Series events including signage, a display booth and prize draws at all of the Elite series events.

As the ‘official apparel sponsor’ of the Series, UGP will exclusively provide clothing for NBL staff. To end the season on a high note, UGP will then award number plates for the National, Regional and LEAP racing programs.

BMX has always had an ‘underground’ type of culture so the UGP brand fits in very well,” says Kevin O’Brien. “They have deep roots in the sport so our partnership works on many levels – A great year is ahead”. And a great year indeed – UGP will award more than $4,000 in prizes through the Open series and even more through various other programs.

A wide range of UGP clothing including t-shirts, pants, shorts and backpacks will be awarded through the Open classes at Elite National events and all qualified riders will get the chance to race the UGP Open Championship at the NBL Grand National. As a holiday bonus, all Open class winners at the NBL Christmas Classic will receive UGP presents. The first full UGP prize event will be the Coyote Nationals in Goodyear, Arizona, January 17 &18.

“Our partnership with the NBL is in-line with UGP’s mission to aggressively elevate the brand’s presence nationally among core BMX racing and freestyle enthusiasts and drive sales,” says Wann Chong, UGP Managing Director. “We’ve seen a huge boost in the demand for UGP this past year and 2009 is shaping up to be an even better one as we continue to expand our product line.”

To view UGP’s ever-expanding product line and learn more about Underground Products, visit undergroundproducts.com. To see details about the UGP Open Series, visit nbl.org and check out upcoming issues of BMX Today Magazine.