100% proudly introduces its 2019 Barstow goggle collection, crafted from heartful collaborations with unique creative artists, brands, and builders. The Barstow takes you back to simpler times. The retro-modern vintage lines are fused with the most advanced technologies resulting in a timeless look keeping our roots alive and well. New for 2019, custom bike builder extraordinaire Roland Sands decided to apply his magic touch to the RSD-Barstow project. This work is inspired by his racing heritage, his custom bike building craftsmanship, where every minute detail is considered to create timeless designs.
Now in his second collaboration with 100%, world-renowned British artist, Death Spray Custom applies
Freshen up your collection of eyewear with the Spring 2018 lineup from 100%. 100% has refined and expanded their line of performance + active lifestyle eyewear. The team worked closely with engineers and athletes, most notably three-time UCI Road World Champion Peter Sagan, to enhance the line. With three entirely new models and new colorways and refinements on all twelve models, 100% brings a complete eyewear offering for both on and off the bike.
Aside from new colors of the popular Speedtrap, Speedcraft, Speedcoupe, Campo and Centric glasses, brand new models of the active lifestyle collection hit the road in search of comfortable vision. These models include the Blake, Daze and Hudson, which utilize lightweight polycarbonate frames with thermoplastic elastomers for optimal comfort and grip all day. The new models also feature the high definition HiPer lens as well as optimal polarization in the PeakPolar model.
100% proudly introduces a new lineup of gear for the spring season. The range includes technically advanced riding apparel for BMX, downhill and all-mountain riding, as well as new colorways and designs in the carbon Aircraft helmet and Status helmet alike. Our new Hydromatic glove features a waterproof lining keeping you dry and in-control through wet spring riding conditions. Hydromatic technology is also available as an option in our popular Brisker glove model.
In addition to the new gear offering, the Spring 2018 collection also includes a fresh selection of men’s, women’s and youth casual apparel to keep the whole family looking good.
Who do you give your money to? A company that supports the sport, or a company that has nothing to do with BMX? We can decide to keep the buck within the industry even if you are looking for a new jacket. Not only has 100% been supporting many top BMX riders, they have awesome products for everyone out there. We've got 4 examples for you right here; a softshell jacket, a lightweight jacket, a hoodie and a snap jacket. That moment will come when you need one.
100% introduces the all-new 2018 collection of BMX/MTB products featured on a brand new, easier to use website. A complete new range of Helmets, Riding Gear, and Eyewear is now available from 100% at dealers worldwide and on the new 100% website. The lineup includes new designs of the popular Aircraft Carbon DH helmet featuring MIPS technology. Complementing the helmet is a new collection of technical riding apparel for men, women, and youth riders. From the R-Core Downhill/Enduro series comes an all-new premium line of riding gear with 4-way stretch materials called R-Core X.
Adding to the range is a new line of Celium and Airmatic gear along with a fully redesigned selection of riding gloves. With several designs spanning across six different models, every rider is sure to find the perfect glove.
In addition to the new gear, an expanded range of goggles, casual and athletic wear, along with several