Who do you give your money to? A company that supports the sport, or a company that has nothing to do with BMX? We can decide to keep the buck within the industry even if you are looking for a new jacket. Not only has 100% been supporting many top BMX riders, they have awesome products for everyone out there. We've got 4 examples for you right here; a softshell jacket, a lightweight jacket, a hoodie and a snap jacket. That moment will come when you need one.