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Racing

Box Continues to Support Exceptionally Talented Riders: Niek Kimmann & Alise Willoughby

Jul 28, 2022

niek1At Box, we take pride not only in our products, but also in our exceptionally talented riders. For many years, we’ve had the honor of being able to work with BMX pros Alise Willoughby and Niek Kimmann, who have made names for themselves worldwide by virtue of their top tier racing abilities. It’s been a wild ride of hard work and determination for both of these elite racers, and in this article, we’re excited to show you just how far they’ve come.

Niek Kimmann was only 17 when we first noticed his desire to become a champion. Even from a young age, there was nothing more exciting than the idea of becoming a superstar athlete, just as his parents had. His mother was a horseback rider, and his father an ice skater. They loved the outdoors, and it seems they passed this passion on to their son. Growing up in Lutten, a small village in the Netherlands, Kimmann dedicated a lot of his time to playing various sports. He tried track and field, football, and other activities, but only found his true calling when his friends introduced him to BMX. From the moment he hopped on his bike at the local BMX track, it was love at first sight.

Niek’s career has had its share of struggles and successes, with many memories made along the way. But ultimately, he has accomplished what he had initially set out to do when he was just 17—becoming a champion. Along with his incredible achievement of becoming an Olympic Gold Medalist in 2021, here are some of his proudest moments:

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Bizznizz

Box Founder Toby Henderson Starts New Company

Aug 24, 2021

dsc06205 ea0722c3 43f6 476c 87ae b86261973db3 1024x10242xABC is excited to announce the launch of President of Box Toby Henderson’s new venture, American BMX Company (ABC), co-founded with Canadian entrepreneur and ex-BMX Racer Marc Côté. Côté, who has an extensive background in robotic engineering as well as film and television production, raced BMX in his youth and sought out Multi-Champion BMX and MTB Racer Henderson a couple years ago when he wished to get involved in the bike business.

Together Côté and Henderson acquired and relaunched the BMX brand “Race Inc.”, designing innovative frames for BMX racing bikes equipped with Box Components. ABC, parent company of multiple yet-to-be-revealed brands including Race Inc. developed by Côté and Henderson, will offer a broad range of bicycle components and accessories featuring a blend of modern technology and retro design. With this new alliance, Henderson’s primary goal remains to bring more innovation to bikes and components alike. “With ABC, I can create way more for BMX. Côté’s expertise in engineering, videography, and computer

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Racing

Introducing Box's New BMX Pro Jesse Welch

Aug 08, 2021

dsc06446 2 480x480Meet Jesse, a young budding professional BMXer with big accomplishments under his belt and even bigger plans for the future who, we are very excited to announce, is the newest member of Box’s all-star BMX lineup. We are beyond thrilled to welcome this remarkable racer and individual to the Box BMX racing team where he joins the likes of fellow pros and national champions Cameron Wood, Cole Tesar, Eddy Clerte, and Daleny Vaughn among others, and to support him on his quest for excellence.

There is so much in store for Jesse whose professional racing career is finally beginning after a year of waiting and watching due to serious injuries on top of the pandemic, and now the Box family will be there in his pit to witness, celebrate, and spur his progression each step of the way. Recently, we got the chance to chat personally with Jesse and find out all about the 2016 USA BMX National #1 Amateur's personal background, inspirations, career highlights, struggles, and what he aims to accomplish as part

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Racing

Box Two Side Number Plates

Oct 12, 2020

1e02dc uhxc34gk6 fz0ksuhcrzefd337rhzphq ymzkgkyp5b4 dzyrvxormto0utcfhx2evyknznajohiy4qcjuyf43eqfu6ysldr z5ux cum n q j0tcrfm4qt8o5mbfqnsa5ktshduecdv2gwxi olqs0 d e1 ftDesigned for the European market and for UCI races, Box Two Side Number Plates are made from embossed foam and feature full-color printed graphics. They meet UCI regulations and fit all bicycle frames. Hook-and-loop straps combined with a piece of adhesive-backed hook-and-loop tape hold the plates firmly in place. They are black with a white background.

FEATURES:

-Velcro Straps
-Velcro Frame Mount
-3D Compression Vinyl
-UCI / USABMX Approved

LIMITED LIFETIME WARRANTY AGAINST BREAKAGE AND DEFECTS

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Racing

The Level Up Program. By Box

Feb 09, 2020

5kmfol6ud2icks8egxrxfus5ta5sf urcrn0rhc al4bqhodru qdonqw6grdfprxtqmectrcgf8mcdegazgb0vufarscmkg8ljavqcwv3oowss05euvxtxu 49eca8znxmgg 8odhsnnkabkgjayyxk2kny8sjhxsos0 d e1 ftThe Level Up Program was designed to support riders of all levels become part of a team. Its goal is to strengthen the rider's skills, provoke inter-rider encouragement, and motivate a level up to the next class.

Box 1 - Orange
Box 2 - Red
Box 3 - Blue
Box 4 - Yellow
Box 5 - Purple

Each qualified candidate accepted into the program is offered exclusive perks and discount levels directly from Box. Riders are required to represent both the brand and themselves professionally. The discounts offered are only available directly through Box and do not apply to other online stores, bike shops, or race site vendors.

Should you have any questions contact Box Components:

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News

NEW: BOX Brake Disc Adaptors and Hubs

Jul 05, 2019

boxbrakesBRAKE DISC ADAPTERS
The all NEW Box Disc Brake Adapter is designed to help improve braking control on frames where disc brakes were not standard. Compatible with 2 types of dropouts and 3 brands of 10mm hubs, in the right configurations the Box Disc Brake Adapter goes over your hub’s axle and mates with the frame’s dropout, allowing mounting of a standard post mount disc brake caliper.

ADAPTER SPECIFICATIONS

  • Post Mount140mm Rotor Only
  • 6061-T6 Aluminum
  • Black Anodized
  • 10mm Standard Dropout - 60g
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Racing

Meybo is the NEW Frame Sponsor for Box

Jul 02, 2019

meyboboxWe are proud to announce that Meybo is now a proud sponsor of Box Components "Box". Meybo bikes are also part of Meybo Distribution and are THE brand of bikes. The U.S. Distributor for Meybo is Mojo BMX distribution. As a loyal partner, Meybo has been distributing Box for over 7 years in the Netherlands. Many of their frame features are specific to our “Oversized Technology”. These frames are available in multiple sizes.

Used by the Dutch National Team with many championships, Box's Oversized Technology is a philosophy

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Racing

NEW BOX SIDE NUMBER PLATE, STEMS, AND BRAKES

Mar 14, 2018

boxDesigned for the UCI and now required by USA BMX as of July 2108 at National races, PHASE 2 SIDE NUMBER PLATES are made from embossed foam and feature full-color printed graphics. They meet UCI and USA BMX regulations and fit all bicycle frames. Hook-and-loop straps combined with a piece of adhesive-backed hook-and-loop tape hold the plates firmly in place. They are black with a white background.

Box One Stems offer top of the line performance and are proven at the highest levels. Available in Front Load and Top Load configurations, multiple sizes and various colors are available to suite all racers.

When performance is a top priority, Box Two Stems have you covered. Available in black only with Front Load and Top Load options, all that is left to decide is what size.

Box Two V-Brakes and Box Three V-Brakes are excellent choices for racers who desire value and

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News

Box named as official supplier to UCI BMX World Championships and BMX Supercross World Cup

Apr 24, 2017

boxBox Components and the UCI have reached an agreement by which Box has been named an Official Supplier of the UCI BMX World Championships and UCI BMX Supercross World Cup for 2017 and 2018 seasons. Since 2015 Box has supplied the UCI with number plates for all athletes participating in these events, and now the relationship has been formalised to acknowledge Box's contribution to the sport.

The 2017 UCI BMX World Championships will be held in South Carolina from July 25th to July 30th. The 2017 UCI BMX Supercross World Cup consists of three events: Papendal (Netherlands, May 6-7), Zolder (Belgium, May 13-14), and Santiago del Estero (Argentina, September 16-17).

Kevin MacCuish, UCI BMX Coordinator, said, "We are very pleased with the level of support provided by Box for the UCI BMX World Championships and UCI BMX Supercross World Cup. Riders appreciate the well-designed and high-quality number plates that they provide, and it is great to have them on board."

Phil Maxwell, BMX brand manager for Box, said, "We are all about supporting BMX Racing. Box has been supporting athletes, race promoters and USA BMX since it started operations. The UCI is pushing the sport through Supercross events, and we are happy to be supplying customised number plates to them."

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Racing

Box and Lake support for GT BMX Heritage team for 2017 by Moore Large

Apr 11, 2017

gtheritageAlan Woods, the licensee of GT BMX’s Heritage line and Alans BMX shop is running a UK-based race team for 2017. Moore Large are pleased to be on board with both Box BMX components and Lake cycling shoes. The small team was launched at the Manchester indoor track and comprises of Karl Sanderson, John Bentley, Josie McFall, Joe Parr and Jay Fairbank.

Alan Woods said; “I’m stoked that we still have the support of many of the companies that supported us when we won the British Cycling No.1 Team awards for three years straight, back in 2006-2010. I am really looking forward to seeing the riders out on the track with their finished bikes and kit and I’m

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