Velo Saddles, world leading designer and manufacture of bicycle saddles and accessories, is moving forward in 2012 with their new rider and product relevant New Heroes Campaign for their performance saddle brand, Senso. A logical next- step in Velo’s ongoing commitment to young and dynamic cycling teams the world over, Velo is now actively supporting the athletes themselves to develop and achieve their full championship potential. These exceptionally talented, budding young riders are Senso’s new torch holders.
Velo’s New Heroes: young, courageous, striving for Gold Choosing the most promising young prodigies in the freestyle, BMX, cross and road racing disciplines under Velo sponsorship, the saddle manufacturer has selected talent from amateur teams throughout the USA and Europe. Barely out of their teens, the athletes have been chosen not only for their exceptional skill and victories, but also their unprecedented drive and pursuit of