FATBMX Your Online BMX News Resource Since 1998

we grew up and studied carreers. While doing our majors we all focused on BMX, so, all that was left was to get together once again and create SBLMNL. We've been riding for about 10 -15 years, so we've seen BMX evolve and we fell deeply in love with it. So, what's SBLMNL bmx about? I'll tell you, we are just trying to give BMX a little bit back of what it has given to us. BMX gave us a purpose in life.

Where are you guys based out of?
Alex: We are located in Chihuahua, Chihuahua, Mexico. Yes, Chihuahua like the dog! Haha.

When did you start the company?
Alex: Before being SBLMNL it was called Siniestro Bike Co. "Siniestro" is the word in spanish for "sinister", sinister means "left side". It was our way to express that we wanted to show the world the other side of the coin. Our first Siniestro Product was a nameless 30t nameless Sprocket back in 2005. Later on we changed the name to SBLMNL BMX (subliminal bmx).

How many people are part of it?
Alex: So far: An Industrial Engineer specialized in Production & Quality Control, an Industrial Process Engineer, a Graphic Designer, an Account Manager, a Civil Engineer, a Chemist, a Computer Science Engineer, and a Nutritionist. It is a weird but complete team, and we are all BMX riders and as close to each other as brothers.

What's the goal of doing your own BMX company?
Alex: Well, as I said before, we want to pay back BMX and show the world the other side of the coin. Since BMX was born, it has been attacked by several crisis stages. We believe that nowadays BMX is suffering an invisible crisis that we call the Generic Crisis. For the riders it's now just a matter of fame and fortune, all the bmx parts look the same and have the same sizes and colors. BMX has evolved a lot on difficulty when it comes to tricks, but not on creativity nor on music for bmx videos. Now you see Pros shooting dope on videos and giving a bad example to the next generations, at a level that they now only want to drop school, shoot dope and make a living out of doing tricks that are harder than the ones that the person next to them is doing. We feel that the real essence of BMX has been lost or is hidden somewhere.

We have always said that BMX is not about pulling the best tricks or archieving wealth and fame. BMX is about the people you know, the places you go, the situations you experience. BMX is about feeling free while pedaling full speed ahead before you take off and fly for a few seconds. BMX is about feeling the wind blowing in your face while going out for a ride with your friends. BMX is about forgetting about the world and leaving all your worries behind. BMX is about love, passion, hardwork, creativity, sharing, and fun. BMX is an art. BMX is a lifestyle. There is no room for racism or haters, and yeah, trends and posers will come and threat the true meaning of BMX, but we will always survive and keep it this way, the way its supposed to be.

We've heard stuff like: "everyone wants a pice of the pie", and it's true. We feel that BMX companies no longer care about BMX (not all of them), so we decided to do something about it. We could simply grab a generic design and paint it with whatever color is cool for kids nowadays, and then put our logo on it, but that's not the case. An artist creates. BMX is our purpose, we are a worldwide family, we are SBLMNL and BMX unites us all! Of course we would still love to make a living out of it so that we can fully dedicate ourselves to it.

What makes SBLMNL stand out from the rest of the companies?
Alex: Firstable, We are all BMX riders and we know what whe want as riders. In second term, as Engineers, we know how to get it done. We are trying to provide different stuff than anyone else. The specifications in our products are crazy different and there is always a purpose on what we do. Our main goal is Quality and Innovation. We are cooking some storms for sure. We are working on some systems that will evolve BMX the way that integrated headsets, cassette hubs, and cupless bottom brackets did in their time. We want riders to think for themselves and be creative. We will encourage them to modify their bikeparts, do their own paintjobs, and create their own tricks.

Made in the USA matters because...?
Alex: I must say that we are not making everything in the USA. Bars are made in the U.S. by Standard Byke Co. under our design and specifications, frames are being made in Mexico by Molotov Industries with tubing provided by Solid bikes, and the Low risk alluminum parts will be machined overseas. We are currently finishing some designs and discussing production with our contractors.

Now, with that said, In my personal opinion, American materials are really good and American Bicycle workshops are being managed by riders that also have riders getting the job done. So, to me, American workshops are a good option for steel parts because they already have a solid work-structure, and experience. But that doesn't mean that just because it's American made it's already perfect. Another important factor is the design. Since we are trying to offer the best BMX products, we want our products to be made based on the best designs, with the best material, by the best manufacturer. For Alluminum Machined products (CNC stuff), Asian Workshops have a better work structure and have really good materials as well. So, I guess it really depends on what you are trying to create, how, and which material you want for it so you can decide where to make your products.

Do you support any riders out there?
Alex: Yes, we support all of them, we just don't sponsor them (at the moment). Sponsoring is a big step, let me explain. When you sponsor someone he represents your brand, he becomes the face of your brand. Sometimes you have good products and a rider that is really good, but let's say that he is mean to people and likes to show off, or let's say he shoots dope or likes to get involved into fighting scandals or whatever. All that becomes part of you as a brand. We really don't care much about the riding level, in fact I guess we are looking for stylish people that share our ideas.

Something we always say to people that want to get sponsored by us is the following:

"It's nice to know you are interested in our brand, we would love to sponsor you, but at the time we are unable to. An edit of yourself might come handy, but we don't need you to be really really good, we just want you to be a responsible person and to have fun with your bike, we believe that's a better testimony than pulling up a bunnyhop triple tailwhip. We will be in touch and keep you posted on everything. Thanks a lot for your interest. Right now just wait, be patient, don't quit riding, go to church if you are a believer, don't waste your life, study and work hard, stay away from trouble and drugs, be a good son to your parents, and be always willing to smile. The rest is up to us, don't worry, you'll hear from us soon".

Where can people who are interested buy your products?
Alex: That's a hard one. We currently don't have any distributors out of Mexico and we still don't manage large volumes. At the moment we only have 2 distributors in Mexico: LUKA Bikes, and Warrior Bike shop. But something can definitely be arranged. "When there's a Will, there's a Way". Our official site is under construction and we have an online Shop.

Official Site:
www.sblmnlbmx.com

Facebook:
https://www.facebook.com/sblmnl.company

Online Store:
www.sblmnlshop.bigcartel.com

For general info:
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For Warranty info:
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Info for distributors:
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We will for sure answer as soon as possible and work something out. So whether you want to become a distributor, join our workforce, share ideas, give us feedback, buy some stuff, or just want to chat, please hit us up.

Do you do custom sizes/orders?
Alex: I wouldn't say custom, but hey, we are all about the riders, so I would say Semi-Custom. Some modifications might be made to our products depending on what the rider wants. Feel free to contact us and we'll see what we can do.

Thanks to: Josh from Linq bmx, Jess and everyone at Standard Byke Co. Aaron from Solid Bikes, David Harrison from Pedal Driven Cycles, Ryan Robinson from Arclite Cycles, John from Last Call Distro/FBM, People from S&M, José Luis Ávila from LUKA Bikes, Fernando Guerrero from Warrior Bikeshop, Sergio Barraza and Yuritzin García from BMX Juarez, Travis Joy,  Mario Lázaro from Molotov Industries, Bart de Jong from Fat BMX, and everyone that is or has been part of SBLMNL. Thanks to all of you the SBLMNL Project has begun!