Alli Sports, a division of the NBC Sports Group, today announced a four-year renewal of their partnership with Mountain Dew, along with the 2012 schedule for the new Dew Tour. Alli Sports, together with Mountain Dew, who has been the tour title partner since its inception, is reshaping the Dew Tour to showcase action sports in three large-scale, premium and ‘grand-slam’ style events. Leveraging the resources of the NBC Sports Group, which acquired 100% of Alli Sports last year, the new Beach, City, Mountain tour model will better serve the needs of the athletes and action sports community.
The three premium events will boast expanded television programming and digital strategy across NBC, NBC Sports Network, nbcsports.com and allisports.com, as well as hyper-local promotional and programming opportunities through the NBC Sports Group’s owned stations and regional sports networks. At the event level, each stop will include expanded and new sports and disciplines, and an enhanced