Bruno Hoffmann is on the packaging of an 8-pack of RedBull. How amazing is that? We checked in with RedBull consultant Andy Zeiss to find out more about the deal.
Do you have any idea why they chose Bruno for the packaging of the 8-packs? Andy: Cause Bruno is bad ass, haha! Red Bull picked 4 athletes in total, Bruno is right next to guys like Ken Roczen and Sebastian Vettel. You can imagine how hyped he is. And of course, bmx is a big deal for Red Bull. Yes, they do got a much larger attention now with Vettel