Action Sports Coverage Generates Audience Growth Across ESPN's Multi-Media Platforms; Increase in Television Viewership & Online Traffic The 14th annual X Games was held in Los Angeles, at both The Home Depot Center and STAPLES Center, July 31 - August 3 with record-breaking milestones on the course as well as among consumers via both television and online. X Games 14 was ESPN's most-viewed X Games among households, men 18-49 and 25-54 as well as persons 18-49 and 25-54. In addition, ABC's X Games 14 was up double digits year-to-year among households - an increase of 14% overall from X Games 13."X Games 14 surpassed all our expectations both on the field and across all of our global multi-media platforms, reaching a record number of fans", said Rick Alessandri, Managing Director, X Games Franchise. "It's clear that fans around the world have embraced these athletes and our events".
WeThePeople has been working on several new side projects to finish off the two new coming signature frames from Ashley Charles (a2b) and Chester Blacksmith (sleepless). Both using a process that allows us and the manufacturer to get some clever stuff in there. These drop outs are a result of that and will appear on 
11 August - Romuald Noirot 1978
11 August - Ben Snowden 1980
14 August - Alexis Desolneux 1971
We want to inform you than we will organize the anniversary edition ( 98|08 ) of our Bmx contest here in Italy. The Contest will be on 06-07 September in Arezzo, Italy. Last edition there were more of 75 riders from Spain, France, Germany, Swiss, Slovenia and Italy of course. Daniel Penafiel, Perico, S. Lantschner, P. Ovette, M. Markotic and other good riders has offered a high level of riding. Arezzo is a very nice city, perfect to do a week-end here in Italy. (Tuscany) The Park is well situated under a bridge, and 1 km away from the town centre. On Saturday there will be the qualify for AM and PRO class, on Sunday the last events with 2 FINAL (AM. - PRO)
Contets info:
- Discipline STREET park
- Cat: Amateur - Pro
- PRO class there will be 3.000€ prize money for the 10 finalist riders. € 1.000 – 600 – 400 – 300 – 200 – 100 – 100 – 100 – 100 - 100
- AM class, bike parts, clothes, etc;
Get ready for the second edition of "Hit The Target" on August 30! Like last year, this year event will take place in Soncino (Cr) Italy at the Bonelessclub Park, a fantastic home-made park with quarters, spine, a huge bank-to-wall, ledge, steps and rail. The park is located in a wide "green" area with top services, parking, bar, camping area & showers. "Hit The Target" is a best trick contest designed to give all riders the opportunity to compete at the highest level. The event will be focused on 3 ramps. Each ramp will represent a class an a €500 EUR money price for the best trick. Prices are guarantied also for the 2nd and 3rd positions. At the end of the event three winner will share the total amount of a €1500 EUR money price! Registration fee is €10 EUR (includes insurance) and helmet is a must!
Event Agenda:
Yup we're back with the FAT-Friday. Buy one, get one free. We were in SoCal last week and did not find the time to spend 8 hours a day behind the computer. When you're over there it is time to take some pics, see what's new and hang out with friends. Now back it's time to get ready for the FAT-JAM that's going to take place tomorrow. The promotion campaign has been going on in full swing with the distribution of the special FAT-JAM/Carhartt stickers. The feedback on those packs has been great and we've got some more. 
It's the day before the 20th FAT-JAM kicks off and we received the FAT-JAM T-shirts just in time. Sizes that are available are: Small, Medium, Large, Extra Large. Carhartt printed them in the following colors for us: White, Black and of course Orange. They are printed on quality T-shirts that have the exclusive Carhartt BMX label in it. The T-shirts will be available tomorrow at Paul's Boutique from 11:00hr - 15:00hr. The T-shirt comes with a free Carhartt-FAT-JAM sticker pack and will cost you € 10,= Euro. Show your support. Thanks in advance. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.