About Jimmy Mac:
Jimmy Mac has spent the last 25 years, being an athlete, artist, designer, and entrepreneur. He is a marketer, brand developer, influencer and cultural ambassador turning his hobby into his life’s career.
In the the early 1990’s, Jimmy was responsible for bringing BMX into the hip-hop scene. His work during this time pioneered a movement that connected urban brands and urban consumers with the world of action sports and emerging culture.
Jimmy has been featured in Forbes Magazine and on the cover of Black Enterprise Magazine. He has created one of the only African-American owned BMX companies, Bulldog Bikes, which opened the doors for urban and multicultural athletes.
As a marketer Jimmy created engagement marketing campaigns for Fortune 500 companies including Jeep and ESPN. He has led extensive brand development projects for Toyota, Dr. Pepper, Source Magazine, Vibe Magazine, Shady Ltd., Jeep, and Kicker.
Jimmy has cultivated some of the hottest talent in BMX including Brad Simms (X-Games Champion); TJ Ellis and Colton Satterfield (Mountain Dew Tour champions); Shanaze Reade (World Champion); Jason Richardson (Pan-Am Champion); and Ivo Lackas (Olympic Competitor).
As a mentor and teacher, Jimmy has worked extensively with the Network for Teaching Entrepreneurship. He is the co-founding Teacher of ‘Kidprenuer,’ the young entrepreneur project for Black Enterprise. Jimmy has also been a guest lecturer at Universities around the world including Babson College, University of London, and Wharton Business School.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.