Vans looks to continue its ongoing support and celebration of the BMX community at this year’s US Open during the Vans BMX Waffle Cup. The Vans BMX Waffle Cup was crafted with input from the BMX community and will kick off this year's Vans US Open of Surfing weekend as an inclusive event platform where culture meets competition.
The Vans Waffle Cup, named by BMX star Dakota Roche, is where the best in BMX will take center stage with brand partners Cult, non-profit Radshare and The Bloom media.
Event platform and poster artwork connects back to the theme of sustainability and was created by Dakota Roche.