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etnies congratulates Jordan Godwin on winning the NORA Cup 2023 Street Rider of the Year award earlier this week at the White Rock Theatre in Hastings, England. To say Jordan has had an incredible year would be an understatement – in the last twelve months he put out three video parts and won Elite Men’s Street at the Backyard Jam: Round 2. The video parts he put out included etnies Visuals, Eclat’s Ravage and 2023 NORA Cup Video of the Year - Monster Energy’s Freak.

“The most motivated humble rider I’ve ever met. This award is more than well deserved. 2023 is Jordan’s year!” - Ian Morris, etnies European BMX Team Manager

New Wethepeople DOOMSAYER frame out now. Designed with Jordan Godwin.

"FREAK" features the elite and abnormally hyper-talented Jordan Godwin, Alex Donnachie, Lewis Mills and Felix Prangenberg as they unleash mind-melting creativity, power, and futuristic tech magic on the streets of Amsterdam, Vienna, Seville, Bangkok, Cologne, Mallorca and more. Sit back and enjoy the ride.

ravage
verb
1. cause severe and extensive damage to.
noun
1. the destructive effects of something.

We met up with Jordan Godwin to take a look at what get's the creative juices flowing as he puts pen to paper. We find out how Jordan navigated his way through this creative medium, being dyselxic and his process behind THEE VOID.

3 new bike related shoes have been added to the etnies line. The collection features a Jordan Godwin Windrow Vulc, Nathan Williams Marana Slip XLT and also an Emil Johansson Pro Shoe! Congrats to the riders on working with a shoe brand that supports BMX. Now it's up to the BMX community to show the appreciation of the operation.

Etnies Windrow Vulc Jordan Godwin available in Blue/Black/White for a Regular price of  €71,49

The Windrow Vulc is a single wrapped vulcanized constructed shoe with single wrap foxing. It has a Foam Lite 2 molded EVA footbed and Geo-Hex tread pattern. Rubber heel wrap for support with 400NBS rubber outsole.

-Force Shield reinforced upper
-Single wrapped vulcanized construction
-Foam Lite 2 molded EVA footbed
-Geo-Hex tread pattern
-Rubber heel wrap for support

Keeping it RAW we give you Jordan Godwin’s section from ETNIES VISUALS stripped down to the bare bones, with a couple of extended behind the scenes clips, enjoy!

This one with Jordan Godwin has been sitting for over a year now but we finally got round to slicing it up. Filmed on a drunken evening during the Wethepeople Lucky's trip, we questioned Jordan about his top 5 favorite spots to ride.

You’ve got to spin to win! A global pandemic and a few visits to the ER weren’t enough to stop Jordan Godwin from delivering this amazing part. Despite the challenges, Jordan brought his mind-blowing peg wizardry and technical prowess to the streets of Spain, Portugal and the United States.

Coming straight outta Cardiff! Uncle Tony is the latest one from Jordan Godwin and his Welsh fam, with over ten minutes of grade-A raw street riding, banging tunes and a fair share of kooks. This is a must-see.