FUEL TV to Produce Dew Action Sports Tour Special Editions of “FUEL TV’s 54321 Weekly Updateâ€? Telecasts
FUEL TV, the first and only network dedicated to the world of action sports, and the Dew Action Sports Tour, the first professional, multi-sport tour of action sports, have announced a three-year strategic partnership that includes multiple programming and cross-promotional aspects involving FUEL. For the 2005 season, as part of this agreement, FUEL TV will produce a “post-gameâ€? show from each of the five Dew Action Sports Tour events that will be telecast within special editions of “FUEL TV’s 54321 Weekly Update.â€?
David Sternberg, Executive Vice President, Emerging Networks, Fox Cable Networks;
CJ Olivares, FUEL TV Senior Vice President and Assistant General Manager; and
Wade Martin, General Manager, Dew Action Sports Tour, made the joint announcement.