The Armega by 100%: Unparalleled performance for the modern Racer.
The 100% Armega goggle brings Ultra HD lens clarity to BMX. Experience definition and subtlety never before viewed through the lens of a goggle. Add to that our proprietary HiPER® contrast–enhancing lens technology and you’ll feel the depth of terrain as you’re commanding past it. Developed by 100% engineers in California and tested by 100% world famous riders, this is the most sophisticated BMX Goggle ever made. All the components come together to form the ultimate protection.
100% Ultra HD Lenses
The signature 100% Ultra HD lenses are the result of decades of passion, design, craftsmanship and research. Through extensive development and testing, 100% have engineered category defining technology bringing unmatched optical clarity to BMX. As the lens of choice for the worlds best racers, Ultra HD integrates with a shatterproof and impact resistant polycarbonate material molded specifically for zero optical distortion. The result is a lens that’s engineered to maximize protection while maintaining the clearest, most accurate vision on the track.
HiPER® Lens Technology
-The HiPER® Lens is 100% proprietary high-definition lens technology that ramps up contrast, amps up colors and enhances detail so you miss nothing.
This video isn’t focused on just biking clips or just bangers as most videos within BMX do. The fact people are afraid to think out of the box in our passion made me really run on a different track. So I felt that somebody had to make a difference on this. My purpose on this video is to put the viewer in context of different interpretations on what BMX means and how much it takes over the way of looking at things. And a lot of riders in this world aren’t conscious perceiving these points.
I wanna create the ability for people to experiment more within BMX & its art. Open doors and show theres no rules. You can go as crazy as you want.
All clips are shot with my handycam & all the music you’ll hear are self produced unreleased songs.
The teams are made up of the top ranking athletes of each Nation from E-FISE Montpellier 2020 and the videos are jam-packed overviews of the best urban sports shots from the contest. Teams are battling it out for invitations to the world's biggest action sports festival, FISE Montpellier. Fans also have the chance to win, as each time they vote they're entered into a weekly draw to win FISE Apparel prizes. All the Nation's videos are now available to watch, and it's currently Mexico that is leading the contest with more than 1300 votes. Followed by Brazil, Colombia and Argentina, it seems that Latin America knows how to make it happen.
From the inspiring true story of extreme sports legend John Buultjens, THE RIDE follows John McCord, an athletically gifted youth who triumphs over a troubled upbringing. After a violent, racially-charged incident lands John (Shane Graham) in juvenile detention, he is finally placed with an unlikely set of foster parents, Eldridge ('Ludacris') and Marianna Buultjens (Sasha Alexander), an interracial couple who want to provide a fresh start for the tormented youth.
Eldridge makes it his mission to overcome the challenges of John’s white supremacist upbringing and slowly begins to forge a relationship through his foster son’s fascination with extreme sports by giving John his first bike. Rooted by this newfound passion, the family builds a bond of mutual respect, love and together they speed toward BMX glory and ultimately, redemption.
THE RIDE exclusively on Prime Video beginning November 13, 2020
Directed by Alex Ranarivelo
Written by J.R. Reher & Jean Marie Sobeck, Hadeel Reda, Alex Ranarivelo
Based on Life of John Buultjens
Starring Chris ‘Ludacris’ Bridges, Shane Graham and Sasha Alexander
98 Minutes | Rated PG-13
Vans Partners With CULT On New Head-to-Toe Collection, Led by The Versa Hoodie
Two of the world’s most iconic BMX brands have teamed up yet again to release the Vans x CULT collection, a head-to-toe offering of apparel and footwear that reflects storied histories, Southern California roots, and a shared roster of BMX riders, including freestyle powerhouse and 2021 Olympic hopeful Angie Marino. The collection leads with the Versa Hoodie in orange, featuring water-repellant STORM COTTON technology and printed CULT Checkerboard art down both sleeves. For Angie, the Versa is more than just another comfy staple in her collection of Vans x CULT collaborations: “I love that it has a Velcro pocket for your phone so when you’re riding or being active it won’t bounce out,” she said, adding that she always looks forward to what the two brands will create together.
Just in time for the winter holidays, etnies releases a new Michelin package today unveiling the Veer in lustrous yellow and the classic Marana in brilliant blue. Tried, tested and proven to be three times more durable than regular rubber outsoles, etnies and Michelin have hit pole position with the Marana and Veer once again.
Remaining a skateboarding shoe, household name and a fans favourite for over eight years, the Marana got even tougher with the reinvented Michelin outsole. The Marana features a fused on, injected rubber toe cap for incredible longevity and hidden lace loops to protect and withstand countless flicks. For added comfort and performance, the Marana includes a padded tongue, collar and Pro Foam 1 insole, all sitting atop of a cupsole formulated with Michelin rubber.
E-FISE Montpellier Battle Of The Nations 46 Nations, 1 Epic Contest November 2 - December 14, 2020
The top ranked professional and amateur athletes from E-FISE Montpellier have been selected to represent their country in a new contest called E-FISE Montpellier Battle of the Nations. Each Nation will be represented by a compilation video showcasing the team's highlights from their E-FISE Montpellier video entries and fans will be able to vote for their favorite Nation.
E-FISE Montpellier Battle of the Nations provides fans with another opportunity to discover new and exciting athletes and offers athletes the opportunity to win the chance to come and compete in the
BMX The Game is a new era for BMX games, with the aim of becoming a benchmark for action sports games such as the EA SKATE saga. Created by Barspin Studios, a team that is passionate about action sports video games, which wants to bring the game that the BMX community demanded. The main mechanics of BMX The Game consists of performing tricks and stunts with the bike while riding freely through the city of Barcelona, which is being faithfully recreated. However, they are already working on many other game modes, all of them competitive. But above all, it is a video game focused on the creation of content and personalization.
Currently, the game is still in development and since last August 28 on Steam Early Access at a price of € 19.99 / $ 24'99, with a 25% discount this week. Barspin Studios' goal is to increase the community that provides feedback to filter development priorities.
Mongoose today signed BMX pro, Mykel Larrin. A native of Racine, Wisconsin, Mykel began his BMX career just a two-hour drive from the current Mongoose headquarters in Madison, Wisconsin. Known for his big air and fun-loving attitude, Mykel is a welcomed addition to the star-studded Mongoose team. “When I think of someone being a positive role model with great values, Mykel Larrin is one of the first names that comes to mind,” said Mongoose Team Manager, Leigh Ramsdell. “Not only is Mykel one of the best to do it on a bike, but the incredibly sincere vibes you get from him are so refreshing. I’m super grateful to have Mykel represent Mongoose and BMX in general!”
Finding time to give back to the sport, Mykel has used the bike and his platform to create meaningful
The time has come to experience what have been your favorite BMX goggles since the Racecraft, Accuri and Strata came to fruition, but this time in an entirely new way. 100% have taken what they learned from the Armega goggles and implemented the tech into the rest of the family providing a 17% larger field of view with more comfort and safety than before. Experience the encore of the new age. Welcome the Racecraft2, Accuri2 and Strata2.
100% have launched their Generation 2 line of high-performance goggles, which includes updates to the
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.