Seattle Bike Supply Teams Up With AXO. Bubba signed for 3 years.

Sep 25, 2006

Written by Bart de Jong

Read 10676 times

September 2006 Kent, WA: SEATTLE BIKE SUPPLY and AXO SPORT have just teamed up, with SBS signing-on as the exclusive U.S. distributor for all AXO cycling products. Starting in time for the holiday season, SBS will begin providing IBD’s with some of the finest, best-fitting cycling gear in the business. From jerseys to shoes, pants to gloves, dealers will have four satellite warehouses to receive product from quickly. “Our mission is to develop and manufacture the industry’s finest apparel, footwear and accessories for both motorsport and cycling, and for every skill level of riding -- from beginner to champion,” AXO CFO Nicola Serragiotto said. “AXO products have long been distinguished for design, innovation and distinctiveness amongst our competitors. And Seattle Bike Supply comes to us with a distinguished reputation in the bike business,” said Alessandra Zago, president of AXO. ”We are thrilled to have AXO added to our product offering,” commented SBS president Chuck Hooper. “AXO knows how to make great product and I can humbly state that we do a nice job of selling-to and servicing dealers; so this partnership is ideal. Many of our salesreps and employees have given testament to the quality and great fit of AXO clothing.”

This AXO/SBS combination works out well with shared promotional efforts and a key common factor – as Redline’s reigning 2-time USA National Champion and 2005 UCi World Champion Bubba Harris had signed a 3-year sponsorship with AXO earlier this year, for helmet, gloves and shoes.

AXO products will arrive at Seattle Bike Supply’s four warehouses (Washington, Ohio, Texas and So.Cal) just in time for the Holiday shopping spree. Dealers can get their first peek at AXO’s newest items by stopping by SBS (Booth #4113) at INTERbike this coming week.

Photo by: Redline