How many BMX workers did you have at the booth: Klaus and I were there the entire time, we also designed and built the stand. Sometimes owning a company means doing everything yourself....this can be both a good thing and a pretty stressful thing. Did you have any autograph signings going on this year: Only for the people I had to write cheques for.
Any other activities to attract dealers/media that involved your brand: Once we’d finished the stand and added the product there wasn’t more to say. Maybe us sat on the ground cutting out card board shapes for two days beforehand attracted people, but we were too busy to notice. If flashing lights, star appearances and sales pitches was your thing, then the wethepeople stand wasn’t the place to be. If you wanted a solid bmx bike from a company who know what the score is, it was. What promo items did you have this year to give to dealers: Only the stuff they could steal.
What product at your booth drew most attention: The new limited crackle brown Phoenix, I guess the refined Millar Lite drew a fair bit of interest and the new sprockets. For dealers the completes are well regarded and the new cassette and freecoaster was definitely something people wanted to see.
Overall impression of Interbike 2006: It’s the place to be for the new stuff, the flashing lights and a preview of the fatbmx pin-ups for the next 6 months.
Harald Schmid
Pics: 20D Zeiss/Pdj/BdJ
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.