He continues: "Mike and Mark have remained great friends, so the business alliance between SNAFU and Sidewall had deep roots and a solid foundation even before it happened."
From a hard-core rider's perspective, there is an esoteric link between SNAFU and Sidewall that adds even more gravity to the alliance. Mark Owens' nickname "Chuck D" is the same as the front man for the hip-hop group Public Enemy. Besides being the most politically charged rap group in the latter part of the 20th century, PE is McGoo's favorite band. "I've seen PE four times, and I want to kick the white man¹s ass every time I leave the building. If Sidewall Distribution is the Chuck D of BMX, then SNAFU is the sport's Flavor Flav. Sidewall's message of afrocentric intellectuality combined with SNAFU's outlandish non-conformity will be a powerful force in the BMX game. Armageddon in effect, brotha."
Sidewall is taking pre-book orders today for SNAFU merchandise that will be delivered this March. To speak to a Sidewall representative, please call (866) 528-4130, or visit www.sidewalldistro.com. For more information on SNAFU, please visit www.SNAFUBMX.com or call Mike Collins at (951) 699-0414.