The Hookit Index tracks athletes' monthly digital exposure and engagement list for October 2013 has been announced. Who has the most fans? Who's the most active on social media? Who gets the most coverage of all athletes out there? And where are the BMX-ers in this list? There are some who made the top 100 list for this month.All Sports Hookit Index from October 2013
1 ROB DYRDEK SKATE 6,997,589 2
2 KEN BLOCK RALLY 3,451,354
3 1 TONY HAWK SKATE 3,097,706
4 1 RYAN SHECKLER SKATE 2,163,281
5 EVEN NYJAH HUSTON SKATE 2,096,476
6 EVEN BETHANY HAMILTON SURF 1,607,076
7 EVEN ALANA BLANCHARD SURF 1,564,388
8 MARC MARQUEZ ROAD RACING 1,448,066
9 1 PAUL RODRIGUEZ SKATE 1,219,998
10 20 BAM MARGERA SKATE 985,036
11 3 JORGE LORENZO ROAD RACING 965,969
12 6 GABRIEL MEDINA SURF 960,395
13 5 TRAVIS PASTRANA RALLY 883,901
14 3 CHRIS COLE SKATE 838,129
15 2 CAREY HART MOTOCROSS 692,093
16 EVEN KELLY SLATER SURF 689,108
17 14 SEAN MALTO SKATE 663,331
18 3 SHANE O'NEILL SKATE 642,662
19 2 MIKE MO CAPALDI SKATE 641,806
20 2 TOREY PUDWILL SKATE 630,126
21 1 JAMES STEWART MOTOCROSS 624,187
22 11 MANNY SANTIAGO SKATE 588,820
23 2 AARON ROSS BMX 533,305
24 5 SALLY FITZGIBBONS SURF 523,926
25 10 JULIAN WILSON SURF 502,180
26 6 CHAZ ORTIZ SKATE 481,885
27 10 KAREN JONZ SKATE 479,652
28 2 ERIC KOSTON SKATE 460,564
29 9 DAVID GONZALEZ SKATE 445,426
30 3 JEREMY STENBERG MOTOCROSS 445,134
31 3 KEN ROCZEN MOTOCROSS 432,152
32 9 STEVE CABALLERO SKATE 431,002
33 9 LUAN OLIVEIRA SKATE 426,443
34 11 TANNER FOUST RALLY 425,546
35 13 JUSTIN BARCIA MOTOCROSS 383,789
36 6 HARRY MAIN BMX 363,098
37 8 JON JONES MIXED MARTIAL ARTS 362,958
38 1 LINDSEY VONN SKI 351,879
39 NEW GERALD SWINDLE FISHING 348,057
40 32 MICK FANNING SURF 345,940
41 1 SHAUN WHITE SNOWBOARD 328,864
42 8 THEOTIS BEASLEY SKATE 319,999
43 2 CHAD KERLEY BMX 314,121
44 8 ANDERSON SILVA MIXED MARTIAL ARTS 311,818
45 32 RYAN DUNGEY MOTOCROSS 308,906
46 21 GEORGES ST-PIERRE MIXED MARTIAL ARTS 308,238
47 107 ANDREU LACONDEGUY MOUNTAIN BIKE 287,331
48 11 ADAM CIANCIARULO MOTOCROSS 277,609
49 2 RICKY CARMICHAEL MOTOCROSS 277,053
50 6 JAMIE THOMAS SKATE 274,020
51 29 ALEIX ESPARGARO ROAD RACING 272,508
52 10 JAMIE O'BRIEN SURF 272,066
53 2 RYAN GUETTLER BMX 250,993
54 1 COCO HO SURF 248,380
55 19 KIMI RAIKKONEN AUTO RACING 246,443
56 2 CHRISTIAN HOSOI SKATE 243,808
57 29 ROBBIE MADDISON MOTOCROSS 243,211
58 54 CAIN VELASQUEZ MIXED MARTIAL ARTS 239,620
59 25 ADAM LZ BMX 233,566
60 13 LETICIA BUFONI SKATE 223,904
61 18 FELIPE MASSA AUTO RACING 221,291
62 12 CAL CRUTCHCLOW ROAD RACING 221,021
63 2 BOB BURNQUIST SKATE 214,733
64 4 GREG LUTZKA SKATE 206,648
65 87 LOGAN MARTIN BMX 204,873
66 20 LAURA ENEVER SURF 203,543
67 2 MIKEY TAYLOR SKATE 199,538
68 11 NATE ADAMS MOTOCROSS 197,605
69 4 TOM WALLISCH SKI 190,621
70 7 LEVI SHERWOOD MOTOCROSS 185,634
71 22 JOEY BREZINSKI SKATE 184,963
72 4 RONNIE RENNER MOTOCROSS 180,159
73 27 TOM ASTA SKATE 178,370
74 29 MARK MCMORRIS SNOWBOARD 174,544
75 4 GEOFF ROWLEY SKATE 173,965
76 9 KOLOHE ANDINO SURF 173,886
77 13 GARRETT REYNOLDS BMX 171,783
78 12 COREY DUFFEL SKATE 165,678
79 3 DEAN WILSON MOTOCROSS 163,673
80 14 SHANE DORIAN SURF 162,953
81 11 BRIAN DEEGAN RALLY 161,522
82 25 FILIPE TOLEDO SURF 159,051
83 8 RONNIE FAISST MOTOCROSS 156,278
84 10 ALEJO MUNIZ SURF 154,853
85 EVEN RYAN VILLOPOTO MOTOCROSS 154,316
86 18 JOHN JOHN FLORENCE SURF 154,190
87 9 RYAN DECENZO SKATE 153,790
88 98 ANDREW REYNOLDS SKATE 152,433
89 69 CAMERON ZINK MOUNTAIN BIKE 150,788
90 12 SIMONE BARRACO BMX 149,138
91 47 GUY MARIANO SKATE 147,477
92 NEW JULIA MANCUSO SKI 144,882
93 NEW DANNY MACASKILL BMX 141,112
94 25 MATTHIAS DANDOIS BMX 137,325
95 2 TRAVIS RICE SNOWBOARD 137,056
96 15 ROB MACHADO SURF 133,697
97 9 ADRIANO DE SOUZA SURF 132,083
98 10 LIZARD KING SKATE 127,474
99 41 CHAD REED MOTOCROSS 126,619
100 89 STEVE BERRA SKATE 126,392
The Hookit Index is the first ever tool that allows athletes, fans, brands and the industry to track athletes' exposure and influence across the constantly changing and complex world of digital media.
What we track
We track and collect real-time social engagement metrics, such as followers, likes, comments, mentions and retweets on Twitter, Instagram, Facebook and Hookit. Athletes are given a point for every social interaction and we update athletes' scores every hour. Currently, Hookit Index scores are calculated solely from athletes' actual fan engagements and not from the overall size of athletes' fan followings or impressions generated.
What we publish
Currently, we only make public the monthly rankings to highlight the top 100 overall athletes and rankings for each sport here on Hookit. We have partnerships with top media properties to help promote the athletes scores and drive additional fan engagement. The Hookit Index is evolving and growing every day to grow the number of athletes we index and platforms we track.
Why we do it
Mobile devices, tablets and computers are the go to devices for athletes to engage their fan bases and build their personal brand. Since 2001, our mission has been simple: from Am to Pro, we are here to Support the Athletes. We introduced the Hookit Index to allow pro athletes to track their digital exposure, quantify their value to sponsor and a tool to build their personal brand.
Get in touch
We want athletes, brands, media, agencies, pr managers and team managers to get involved as we expand the capabilities. We offer real-time dashboards to select partners, such as ESPN, Street League Skateboarding as well as brands and athletes to monitor deeper stats and information on athletes' social activity up to the hour. Complete the form to the right to contact us for more info.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.