FATBMX Your Online BMX News Resource Since 1998

The Marketing Coordinator is responsible for working with the brand, creative, product and sales divisions of the
company to develop and implement strategies, campaigns and assets that increase brand awareness, create a strong
reputation, and ultimately drive sales growth. Day-to-day responsibilities will include planning, implementing, managing,
and reporting on all marketing efforts for the company’s house brands.

Position Responsibilities
• Maintain an up-to-date marketing plan that promotes brand awareness and sales growth
• Optimize marketing budgets for promotions, advertising, events, etc.
• Implement and maintain marketing campaign release schedules
• Develop and coordinate new innovative marketing initiatives and campaigns
• Maintain strong relationships with media and advertising outlets
• Updating social media accounts and website content
• Customer relations and support via email and social media
• Identify and manage important event sponsorship and promotional opportunities
• Create and distribute newsletters, press releases, product releases and video releases across all relevant media
channels and outlets
• Copywriting for products, video releases, and brand news
• Track, analyze, and report on campaign success, fan growth, web traffic, open rates, etc.
• Establish relationships with the online community by identifying key influencers and communities
• Raise brand awareness and protect brand equity by creating social marketing campaigns using the most
appropriate media channels
• Establish consistent engagement with customers as well as our fans to support our brands
• Creating consumer demand through all aspects of the brand
• Coordinating objectives between sales, marketing, creative and design departments
• Continually improving the customer experience, both B2B and B2C
• Assists in developing and executing promotional initiatives to increase sales, working within budgets
• Coordinating product releases and purchasing practices with marketing initiatives
• Analyze market opportunities and competitors to create better brand strategies and achieve company goals
• Maintain a deep understanding of all in-house product lines
• Staying in the know of the global BMX market, bicycle industry, and all internal projects

Requirements
• Highly reliable, detail oriented and organized
• Excellent time management skills
• Excellent communication skills, both written and verbal
• Ability to be self-sufficient, proactive and take initiative
• Ability to meet deadlines, accomplish tasks with minimal supervision and provide accurate and supportive work
• Must be a collaborative team player and work well in group environments
• Willingness to learn and do whatever job needs to be done
• Staying in tune with BMX market trends and competitors
• Strong understanding of BMX culture and products
• Strong understanding of different market segments (ex. B2B and B2C)

Required Software Skills
• High proficiency in Microsoft Office, Google Suite (Gmail, Sheets, Docs) and Dropbox software
• High proficiency with Facebook, Instagram, Twitter, YouTube, MailChimp, etc.
• Intermediate proficiency in WordPress / WooCommerce CMS platforms
• Entry to intermediate proficiency in QuickBooks and ACT! CRM desired but not required
• Entry to intermediate proficiency in Adobe Suite desired but not required

Education
• Bachelor’s degree preferred but not required if sufficient experience

Experience
• Minimum 3-4 years of experience in the BMX or a closely related industry