Across media, X Games Minneapolis 2018 successes include:
X Games Minneapolis audience across ESPN, ESPN2 and ABC was up +38% year-over-year for all telecasts;
Across the telecasts on ESPN, viewing by fans 18-34 increased by +34% year-over-year;
Viewing by fans aged 12-34 across all telecasts increased by +21% year-over-year;
ABC accounted for 50% of the event’s total time spent viewing.
Digital & Social:
The X Games’ YouTube channel had more than 26 million minutes streamed, up +646% year-over-year, with the average watch time reaching more than 11 minutes;
The total number of video views on X Games’ YouTube channel topped 2.3 million;
The X Games Facebook page reached more than 9 million fans, up +120% year-over-year. Those fans logged 4 million video views, up +210% year-over-year;
On Instagram, the X Games page reached more than 1.6 million people, with 8.5 million video views, up +225% year-over-year;
X Games social media accounts gained over 50,000 new followers during the week of the event.
This Instagram post – from skateboarder Nyjah Huston, featuring runs from his Skateboard Street competition – generated the most interactions of all posts during the games, with more than 692,000 interactions and video views during the games (up to 1.3 million to date).
The total on-site attendance for X Games Minneapolis 2018 was 119,000;
X Games welcomed new sponsors Nexcare, SoFi, GO RVing and Hotels.com to the roster of returning sponsors Fruit of the Loom, Harley-Davidson, LifeProof, Monster Energy, Pacifico, the Real Cost, Toyota, Explore Minneapolis and GEICO.