The BMX zone is the most happening zone at Interbike every year. -What new products are you bringing to Las Vegas that people need to check out? The 2009 FIT Complete line, which includes 3 new signature models (Aitken, Homan, DeLaRosa) as well as new 24" and 18" models. The New Dakota Roche signature frame will also be on display. New SHIV fork will be on display. Real Tree colorway parts on display. We are really psyched on some oher parts too, stay tuned.
-Any special activities going on at the booth during the show? We will be showing a trailer for the new S and M video "I wanna Live," a Fit web edit remix,the 2 x 4 vid,possible Empire vid trailer.
-How many people are going to help out in your booth during the show? We roll pretty deep to the show.
-Are you actually taking orders at the show or is it more to show products to the dealers and get contacts? Yes we introduce our new line and take orders directly at the show. 
-Are any of your riders coming to Interbike? Yes the Fit pro team comes out each year to chill, hang out at the booth and party at night. -Would you think a contest at Interbike would be a good idea since loads of people (industry/riders/media) are there already? Yes. VANS already did one at the Hard Rock and it was banging. There needs to be another one asap.
-What party are you looking forward to? Nora cup is always fun.
-What would make the 2008 edition of Interbike a success for you? Just to have a good time with the dealers who support the brand. This year we want to show them some love and have programs for them when they come by.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.