Alley said, “1664 BMX is very much like Profile Racing where Bernie (Tomaszewski - 1664 Owner) doesn’t just own it, he is a hands-on, roll up your sleeves, go to work everyday owner.” We could not think of a better fit with Profile and our way of doing business.
1664 BMX Ltd has been in business since 1998 and is rider owned and operated. The distribution company is an arm of the 1664 BMX brand that produces, pedals, frames, rims and various other small parts. Tomaszewski acknowledged there are a lot of BMX rider owned and operated BMX companies, “But, what underscores 1664 BMX Distribution is our passion for the industry and a focus on customer service. Our company is designed to serve the needs of our customers keeping them aware of current stock and informing them about new products.” He concluded that, in the end, through consistent communication, both shop and distributor can be successful.
Known for being the Best Canadian BMX distributor, Profile’s product line will be added to over 25 widely recognized BMX companies exclusively distributed in Canada by 1664. The distribution agreement will start as soon as the first delivery of product arrives in Edmonton. In the meantime, 1664 is taking pre-orders for their first shipment from Profile Racing.
US based Profile Racing, Inc. today announced the appointment of 1664 BMX Ltd. as their exclusive distributor in Canada. Through the agreement, 1664 will distribute Profile BMX and Mountain Bike components from their Edmonton headquarters and offer their customers the high end USA made bicycle components that Profile Racing manufactures. Jim Alley, Profile Racing’s owner/operator, called the agreement a step forward in strengthening Profile’s Canadian market. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.