IMG appointed exclusive UK distribution for Mirraco brand

Jun 29, 2009

Written by Bart de Jong

Read 6512 times

Mirraco has been distributed in the UK by Trek UK for the last 2 ½ years with great success, building the brand from nothing in 2007 to over 120 quality dealers by early 2009, with investment in the brand not only through some innovative marketing but by building a great relationship with both BMX specialists and non-specialists alike. As the brand has grown, it has become more important that Mirraco becomes a focus for a business for whom BMX is its sole interest, and Trek UK is pleased to announce that IMG Distribution have been appointed as the exclusive importer and distributor of the Mirraco BMX brand. This agreement will allow both companies to focus on their core business and for IMG to take Mirraco to the next level.

To ensure as little disruption to the continued success of the brand as possible, Mirraco Brand Manager, Paul Lonsdale, is to move with the brand to IMG. Paul has been instrumental in building Mirraco sales to their current level and will be at the forefront of further growth.

IMG, based in Pagham, England, is a specialist BMX distributor currently distributing some of the most respected companies in the sport (Odyssey, Fly Bikes, Proper Bike Co etc). Mirraco will be the first complete bike brand IMG have offered and their expertise in the specialist market will facilitate future development of the brand.

Mirraco is a ‘’rider owned company” like many others that started because the founders loved the sport and wanted to do something on their own, rather than just riding for some big company. Unlike other rider owned companies, Mirraco was founded by the sport’s most famous athlete, Dave Mirra. Having won more X-Games Gold medals than any other competitor, Dave has credentials that no other rider or bike company founder has ever combined in starting a company.

IMG can be contacted at:
IMG Distribution Limited,
1 Beach Road, Pagham,
West Sussex. PO21 4SX.

Tel. 01243 268075.
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.