MTV Networks Music Group, a division of Viacom’s MTV Networks (NYSE: VIA and VIA.B) and NBC Sports, a division of NBC Universal, Inc. today announced a wide ranging, strategic partnership to expand the AST (Action Sports Tour), a global, youth-focused, multimedia, action sports business that includes the AST Dew Tour, the AST Winter Dew Tour and the amateur Free Flow Tour into a global brand that spans MTV and NBC’s multiple screens. Van Toffler, President, MTV Networks Music and Logo Group and
Dick Ebersol, Chairman of NBC Universal Sports & Olympics made the announcement. Action Sports Tour, LLC, the company that will operate the business, will be co-owned by MTV Networks and NBC Sports.
As part of the MTV Networks/NBC Universal alliance around the AST, MTV and MTV2 will provide lifestyle programming, targeted cross-promotion, multi-platform content and distribution, consumer products licensing and merchandising to the joint venture. NBC Sports will continue to produce extensive competition coverage of the