Carhartt
Building a brand requires more than just making good stuff. At Carhartt they understand that image is important but also they make excellent clothing over there. Here are a few of pieces of Sozy One Gonzales' work. After that, check out the fall/winter collection. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.