- His upbringing in Hammond - a small town in rural Louisiana - and the distinctive summer setting brought Adams back to the Gulf Coast nights when it was just him, his bike and the fireflies.
- He traversed the wooded landscape just outside of Gatlinburg with renowned sports photographer Robert Snow as he performed his trademark tricks for an audience of thousands of fireflies.
- The picturesque phenomenon takes place in a two-week window between May and June and capturing the magic on camera is no easy task due to variables such as moonlight, moisture, vegetation and, primarily, identifying a location with a high concentration of fireflies.
- Adams revealed: "Every day I'm grateful I get to ride my bike, and especially here. There's a little bit of mystery in Flatland BMX, and the same goes for the fireflies. You don't have to know the science behind either to know you're looking at something special."
- Florida native Snow added: "Sports and nature are my two loves. I've always thought it would be cool to capture fireflies. Working with Terry was the easiest part. We both have longevity in our careers and the desire to create something new. This was the perfect fit."