etnies, Sunday and Odyssey are all rider-driven brands, and team rider Aaron Ross brought them together to form a new and different three-way collaboration, creating, for the first time, an etnies bike and Sunday shoes. The etnies x Sunday Number Mid shoe, bike frame and Odyssey components are available now. Designed and tested by
Aaron Ross, the etnies x Sunday Number Mid is exactly what he was looking for in a BMX shoe – a cupsole with a grippy outsole featuring System G2 cushioning and an STI Foam Lite Level 2

footbed for support. The shoe’s BMX-specific outsole features a herringbone step pattern designed to grip pedals, but also releases when needed without tearing. A dense EVA shank in the arch provides extra protection from the pedals without sacrificing pedal feel, while softer EVA on the toe and heel provide extra flexibility and comfort.
Inspired by Aaron’s propensity for bright colours on his Sunday and Odyssey bike and parts, the logos on this shoe are a mirror-image making them legible on one side and backwards on the other. This black suede and herringbone mid top has a removable Velcro strap, cool mint detailing inside the collar and an orange embroidered etnies x Sunday logo on the tongue and “!” on the heel.
Check out the new feature on
etnies.com to get all the details of this collaboration from Aaron himself. The feature video is a unique triple shot collaboration also, with each brand having a different view and video part of the collaboration so you can check out each brand to get the full vision from
Aaron Ross.