Green For All - in partnership with the Dew Tour - today announced the launch of Protect the 360°, a campaign to engage and activate the action-sports community in efforts to curb climate change. The initiative is a direct response to fans' concerns over global warming and its impact on outdoor sports. "Climate change is real," said
Dave Mirra, BMX legend.
"It affects everything from snow quality to quality of life. But doing little things - like turning off your lights or riding your bike instead of driving - can add up to make a difference. I am doing my part and I hope fans will join me in doing theirs to protect the 360°." The Protect the 360° campaign includes an interactive website (protect360.org) that provides simple, useful information about how people can make their lives greener.
"Green For All works to educate new audiences about the benefits of going green," said
Phaedra Ellis-Lamkins, CEO of Green For All.
"2010 is the hottest year on record and we all have a part to
play in curbing climate change."
One of the website's features is a tool to determine how green one's lifestyle is right now. By completing the "Tread Lightly" survey, fans immediately enter to win gear signed by the Nike 6.0 BMX team. Verizon Wireless subscribers can also text PROTECT360 to 2999 to enter. Non-Verizon customers can enter to win by e-mailing their information to This email address is being protected from spambots. You need JavaScript enabled to view it.. A grand-prize winner will be drawn at random, and will receive a trip for two to the Dew Tour finals in Las Vegas. The winner will also participate in a Protect the 360° service event with top Dew Tour athletes and appear in a campaign video.
Ellis-Lamkins says, "The response by Dew Tour athletes and fans to Protect the 360° has been incredible. People are excited to learn simple ways to green their lives. We hope the campaign serves as a platform to channel this community's concern about climate change into action and continued conversations."
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.