One of the website's features is a tool to determine how green one's lifestyle is right now. By completing the "Tread Lightly" survey, fans immediately enter to win gear signed by the Nike 6.0 BMX team. Verizon Wireless subscribers can also text PROTECT360 to 2999 to enter. Non-Verizon customers can enter to win by e-mailing their information to This email address is being protected from spambots. You need JavaScript enabled to view it.
Ellis-Lamkins says, "The response by Dew Tour athletes and fans to Protect the 360° has been incredible. People are excited to learn simple ways to green their lives. We hope the campaign serves as a platform to channel this community's concern about climate change into action and continued conversations."