“Our local event partners have contributed significantly to the Tour’s early success, and we look forward to working together to establish the Tour as an anchor event in each host market.”
The five Tour sites were originally selected in a competitive bid process that included 20 cities throughout the country. The host cities were initially chosen because they demonstrated great support of action sports through grassroots programs, community outreach and strong cooperation among community and government organizations. Each city committed to a multi-year deal to host the Dew Action Sports Tour.
Owned by NBC Universal and Live Nation, the Dew Action Sports Tour debuted in June 2005, and consists of five major, multi-sport events with a cumulative points system, a $2.5 million competitive purse - the largest in action sports - and an additional $1 million bonus pool based upon year-end standings. NBC and USA Network will combine for exclusive Dew Action Sports Tour coverage with the largest combined network and cable commitment in action sports. The Tour features skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross, and at season’s end, the Tour awards champions in the six combined disciplines with the Dew Cup. Key lifestyle elements at each Tour event’s festival village includes live cutting-edge music, video gaming, and interactive events.