I thought if we are on stage chasing each other in circles not doing any tricks at least we could represent and express this, subtly. The green and blue helmets are Industry and Money (hence the 1 cent and $O) and the red and yellow helmets are Talent and Rebellion (hence the #13 and 43). Also, I had the helmet cam, so when I rode by the band (Arcade Fire) I knew I would have the back of my helmet facing the audience (hence the happy dead face on the back of my helmet). This is also a tattoo I've given many of the BMX greats in our community. This stands for LIVE LIFE TO DIE HAPPY. All proceeds go to Mike Vincent, so please give all you can. Thanks,"
-Mat Hoffman
Get it on eBay
Helmet #4 for our benefit auction is the one worn by The Condor, Mat Hoffman during Arcade Fire's Grammy performance. (See video on Mathoffman.com). All proceeds benefit fellow BMX rider Mike Vincent who sustained devastating injuries after being hit by a car while riding his bike to work. The helmet is a Bell (Small) and was custom designed/painted by Mat "The Condor" Hoffman. "I painted these helmets on the balcony of my hotel. The Grammy inspiration turned into “Industry and Money chasing the Talent and Rebellion.” 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.