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in unprecedented ways. Content will be available via television, smartphones, tablets and online through digital and social media platforms. On Saturday, July 30, from 2 – 6 p.m. ET, ESPN will debut _X Games Everywhere _with unique live content simultaneously projected across every platform and device. The new content initiative will also enhance, add dimension and establish a two-way conversation between ESPN, athletes, fans on-site and those viewing the competition with a companion screen through XGames.com


“The X Games is a truly unique brand that is relevant to a wide audience around the world and especially to youth.  Applying our best available screen approach to the production and distribution of X Games content is the perfect way to demonstrate this relevance and provide unique experiences for fans at the event and around the world.“ said Scott Guglielmino, senior vice president programming and X Games Franchise. ”Our content strategy around X Games 17 will provide exciting ways for fans to interact with the event, the athletes and sponsors like never before.”


Television
X Games 17 will be hosted by Sal Masekela for all 25 hours of live HD
coverage on ESPN, ESPN2 and ESPN on ABC. ESPN anchor Dana Jacobson will
return to host _X Center _nightly on ESPN2. ESPN 3D will telecast 21 hours
of X Games 17 live.

A prominent collection of action sports legends will join Masekela on the
air. Tony Hawk, Jeremy McGrath and Dennis McCoy return to the telecast this
year. New additions to the team include Kevin Robinson, Toby Moody and Emile
Bouret. Moody will serve as the play-by-play commentator for the Rally Car
events while Hawk, McGrath, McCoy, Robinson and Bouret will be analysts for
the Skateboard, Moto X, BMX Freestyle and Rally Car competitions.


Online
·         [2]ESPN3.com will carry 29 total hours of coverage, including more
than six hours of exclusive coverage.  In addition, ESPN3.com will allow
users to partake in a live ride-along during Rally Car Racing on Saturday,
July 30^th with exclusive in car camera coverage.
  Links:
    2. http://espn3.com


·         _XGames.com_ will provide comprehensive on-site coverage,
delivering cross-platform schedule information, instant results, breaking
news, event recaps and live commentary with analysis by sport experts during
select events. ESPN’s official website of the X Games will also have
enterprise feature reporting around the marquee events and athletes of the
event, as well as daily full bleed photo galleries shot by the best creative
talent in the action sports industry. XGames.com will also feature video
from every medal run at the event, along with daily highlight video and
behind-the-scenes, high-access original video.


·         _XGames.com/realstreet_ will be the on-line home of X Games Real
Street.  With the return of Real Street, 16 of the world’s best street
skateboarders submitted 60-second video parts for a shot at $50,000 and an X
Games gold medal. A panel of judges will pick the winning part after the
videos air on ABC and ESPN on Saturday, July 30. The top four judges’ picks
will also be invited to Los Angeles to compete for another X Games medal and
$5,000. The winners will compete in the Game of SK8 competition, airing live
on ESPN on Sunday, July 31. But first, fans can vote in a tournament-style
bracket for their favorite real street video. The skater who gets the most
fan votes wins $10,000. The fan favorite will be announced on the website on
Saturday, July 30.


·         _X Games Everywhere: _Saturday, July 30, 2011 from 2-6 p.m. ET

ESPN / ESPN3.com / Mobile TV / Watch ESPN App (2-6 p.m. ET)

·         BMX Freestyle Park

·         Skateboard Street Women’s

·         Rally Car Racing

·         Rally In-Car Cameras & Driver Audio (ESPN3.com Exclusive)


ESPN 3D (2-6 p.m. ET)

·         BMX Freestyle Park

·         Skateboard Street Women’s

·         Skateboard Street Men’s


ABC (4-6 p.m. ET)

·         Skateboard Real Street

·         Skateboard Street Men’s


XGames.com (2-6 p.m. ET)

·         _X Cast_ Companion Screen


·         _X Cast__: _Hosted by Kier Dillon_, X Cast_ is a live X Games
webcast that will be simultaneously streamed during the telecast windows on
Saturday, July 30. As increasing numbers of fans now watch live sporting
events while concurrently connected to the internet, _X Cast_ will offer
viewers a companion screen experience with greater access to what is
happening on site and during the event. _X Cast_ will feature compelling,
original and unique content, live athlete interviews with viewer’s questions
through X Games on Facebook, Twitter, reporters providing behind the scenes
pieces and upcoming event previews, head judge commentary and much more.  _X
Cast_ will be available on Saturday, July 30 from 2-6 p.m. ET on XGames.com.__

_ _

·         _Inside X: _A five-week webcast, leading up to and during the X
Games, will be streamed live on the X Games Facebook page. _Inside X_ will
air every Tuesday at 7 p.m. ET from June 28 through August 2.  After the
kickoff of  the X Games, _Inside X_ will transition to daily morning preview
and afternoon recap shows that will stream during the event dates.

Brandon Graham, host of ESPN 710 Radio’s _Late Night Action_, will host the
show with help from special athlete guests each week.  _Inside X_ will
feature previews and recaps of the action with exclusive athlete interviews,
behind-the-scenes content, real-time fan interaction and first looks at
courses.

·         _Facebook_:_ _Live _Inside X_ webcast including athlete chats,
daily preview and recap show, competition highlights, and course overviews.
Exclusive video and photo galleries posted daily along with telecast and
event information. The X Games Facebook page currently has more than two
million fans.


·         _Twitter_: ESPN X Games’ twitter feed will feature_ _instant event
updates, breaking news, results, scavenger hunts and a behind the scenes
look at the event.


·         _ESPN.com Page 2: _ESPN.com Page 2_ _will talk about athletes away
from the Games, the fans who cheer on their stars, a look at the onsite
trade expo and the sights and sounds you will hear during the Games.


·         _espnW: _Throughout the X Games, espnW.com will recap the women’s
events and provide interviews and features.  Athletes to watch will be
highlighted, including profiles of Elissa Steamer (Skate), Marisa Dal Santo
(Skate), Alexis Sablone (Skate), Lacey Baker (Skate), Ashley Fiolek (Moto),
Sara Price (Moto) and Tara Gieger (Moto). __

_ _

·         _ESPNLA.com:_ The site will feature stories on skating downtown
Los Angeles, building the X Games 17 Big Air ramp and what it is like to
ride shotgun in an X Games Rally Car. ESPNLA.com will also display a
tilt-shift photography wrap-up of the X Games experience.


Mobile
_ESPN Mobile TV_ will carry 23 hours of live coverage, plus four hours of
simulcast coverage of _X Center_. All four X Games 17 late night highlight
shows will also be available.__

_X Games app_ for iPhone and Android will feature dynamic tools to enhance
the X Games experience. The app features include: instant results, live
news, full schedules, highlight videos, athlete bios and photo galleries.
Fans can download the app for free from the iTunes store and Android market.

_ESPN On Demand_ will have X Games _Classix_ available leading into the new
season, and will also make available highlight shows from all four days of
the event. ESPN On Demand will also feature “Best of” discipline shows from
BMX, Skate and Motor sports.


International
Outside the United States, the X Games will be delivered to more than 232 million homes and will be telecast live to 192 countries and territories, including Africa, Asia, Australia, Brazil, Canada, Caribbean, Europe, Israel, Latin America, Mexico, Middle East and New Zealand.


In addition, the event will be syndicated to 41 countries around the world, reaching more than 67 million homes. ESPN will produce 10 one-hour syndication shows for networks to air following the event.

The X Games will also be simulcast on ESPN's international broadband platforms in 13 countries.

More than 27 hours of live coverage will air on ESPN’s broadband platforms in Australia, Europe and Latin America.


ESPN Deportes will air two live hours of competition coverage and eight
total hours of X Games content.



Music
A full X Games music page will be featured on ESPN.com. Fans can access the
page by logging on to ESPN.com/music.


The X Games 17 telecast will feature music from _LMFAO, Far East Movement
Rise Against, Blink 182, Cold War Kids, All American Rejects, 50 Cent, TV On
The Radio_ and many more.


_iTunes: _iTunes will have a splash page available at
[3]www.itunes.com/xgames for everything X Games past and present. Sony &
Microsoft will have all daily highlights and discipline highlights from X
Games 17 available for purchase.
  Links:
    3. http://www.itunes.com/xgames