BMX is who I am, and how I live. 2006 has marked the beginning of a new chapter in my life by fulfilling the dream of starting a BMX bike company from the ground up. Building a brand to me isn't just selling a product but more about living a lifestyle that encourages us to create products that capture the quality, look and feel that is lacking in BMX. All while supporting the riders and artists who have inspired and supported us! Subrosa will create a product line with all our riders involved 100%. That level of involvement with Subrosa and the fusion of premium materials, state-of- the-art craftsmanship, and love of BMX will soon produce a collection that BMX can be proud to offer. I have teamed up with American Mentality, Inc. and Sparky’s Distribution to launch Subrosa’s initial products at the end of 2006 and early 2007.
The Subrosa crew will consist of
Rich Hirsch, Eli Platt, Ryan Sher and
Hoang Tran . We plan on making everything from frames to complete bikes with the quality and price riders can afford while showcasing a style that all of us demand. Subrosa products will be available exclusively through Sparkys Distribution in the USA and are currently accepting inquiries for International Distribution. Moving forward to the next chapter, I'm proud to introduce again to you, Subrosa, your next bike.
Ryan Sher
The Subrosa crew will consist of Rich Hirsch, Eli Platt, Ryan Sher and Hoang Tran . We plan on making everything from frames to complete bikes with the quality and price riders can afford while showcasing a style that all of us demand. Subrosa products will be available exclusively through Sparkys Distribution in the USA and are currently accepting inquiries for International Distribution. Moving forward to the next chapter, I'm proud to introduce again to you, Subrosa, your next bike.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.