Some people simply get it. Ken Paul for instance. He discovered that they're selling the best beer on earth around the corner from where he lives and bought a 6-pack right away:
"Hello boyz, for some strange reason, they now sell Bavaria in Canada! Reminds me of good times down at the OJA. Hope you're doing well. Take care, have a good bmx-mas! " -kp
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.