ESPN’s X Games Announces First Global Sponsors, Local Activations for X Games Aspen

Jan 21, 2013

Written by Bart de Jong

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As X Games Aspen kicks off this week, ESPN announces it has secured four global sponsors who will participate in the property’s global expansion, which includes a six-event schedule in 2013. GoPro, Red Bull, Jeep and Ford will have a presence across X Games events in Aspen, Colorado; Tignes, France; Foz do Iguaçu, Brazil; Munich, Germany; Barcelona, Spain and Los Angeles, California. Jeep and Ford will share the automotive category, with Jeep having a presence in the winter events and Ford participating in summer events.

America’s Navy is also an official X Games partner and will have a presence in Aspen and Los Angeles as well as within the Global X Games telecasts in the US.

Robust sponsor activations accompany global sponsor commitments including but not limited to: rights to all official X Games marks and logos, entitlements, and prominent positions across all X Games cultural elements. Global partners will have a presence across all events, including generous on course and event signage as well as tickets and VIP hospitality experiences on site. Additionally, global sponsors will be incorporated into comprehensive X Games media plans that will run across ESPN’s TV, Digital, Print and radio entities.

In May, ESPN announced it would be expanding the X Games to Foz do Iguaçu, Brazil; Munich, Germany and Barcelona, Spain – joining X Games Aspen, Los Angeles and Tignes taking the premier action sports event global.