XYIENCE Renews Endorsement Deals With Athlete Ambassador Mike Escamilla.
Feb 22, 2013
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XYIENCE Xenergy, the official energy drink of the UFC ®, announces that it has renewed its contracts with its professional athlete brand ambassadors including UFC fighters Dan “The Outlaw” Hardy, Matt “The Terror” Serra, and Krzysztof “The Polish Experiment” Soszynski. Legendary BMX rider Mike Escamilla and spokesmodel Amanda Corey have also signed on for another year. Hardy will represent the brand’s sugar-free, zero calorie beverage products including Xenergy Energy and Xenergy + Hydration, Tea and Lemonade. The other ambassadors will represent XYIENCE’s beverage and supplement product lines. All contracts run through December 31, 2013. The ambassadors will make appearances on behalf of the brand at consumer events as well as at beverage and nutrition trade events. They will also participate in special XYIENCE consumer-oriented promotions and video projects.
“Our team of ambassadors understands and shares XYIENCE’s brand philosophy,” says John Lennon, XYIENCE’s president. “Over the years, they have come to the table with unique and creative ideas and have become ingrained in the XYIENCE family.
They also share a great chemistry that translates to success at special events for our consumers.”
XYIENCE Xenergy also recently extended its sponsorship deal with the UFC, which means that its logo will be positioned inside the Octagon during select Pay-Per-View broadcasts along with other sponsor benefits. Shortly after extending its sponsorship contract with the UFC, the XYIENCE Xenergy logo appeared on the mat of the Octagon during UFC® 156: Aldo vs. Edgar, a sold out Pay-Per-View event on Saturday, Feb. 2, 2013, held at Mandalay Bay in Las Vegas.
Mike Escamilla
Southern California native Mike Escamilla, who joined Team XYIENCE in 2012, is known for changing the face of BMX street riding. In competitions, he has broken the world records for the longest BMX back flip—measuring 62 feet, 2 inches—and the longest 360 performed on a BMX bike, both at the X-Games 11 in August 2005 at the Staples Center in Los Angeles. He’s also no stranger to podium finishes—his competition results have spanned from winning first place in the 1996 ESPN X Trail Street Contest to a first-place finish in the ’98 Hard Trick Contest at the Goodwill Games. Today, you can catch Escamilla at his “day job” on Fuel TV, where he co-hosts “Strangers in Danger” with BMX rider Zack “Catfish” Yankush. The pair travels the world, taking part in strange rituals and bizarre stunts, such as eating a live octopus, working as sewer divers in Mexico, and occasionally breaking bottles on their foreheads.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.