The deal carries a primary focus on retail and consumer activation and includes appearances; use of likeness in broadcast, print and online materials; and prominent logo recognition on the athlete’s helmet.
McCann, a four-time Gravity Games medalist, is a premier rider in both the BMX street and dirt events. In 2006 he finished sixth overall in BMX Park at the AST Dew Tour.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.