We receive some strange press releases here at FATBMX. When a legendary BMX wheel manufacturer hires a PR agency to write up a press release, you can expect something like this:
LEGENDARY EXTREME BMX COMPANY SKYWAY TAPS ROCK STARS & APPAREL TRENDSETTERS;
GRAPHITE WHEEL COMPANY TAKES GLOBAL AIM AT YOUTH MARKET
LOS ANGELES, CA – MARCH 29, 2005 – Skyway BMX, makers of the Tuff Wheel and the company responsible for the mag wheel phenomenon of the 1970’s and 80's, is re-emerging as a must have “old Skoolâ€? product for a new generation of street riders.
With a new version of the infamous Tuff Wheel ll, the groundbreaking Graphite wheel company is teaming up with extreme music and apparel industries to capture spending dollars of urban youth by plugging directly into their world. On Thursday March 24, 2005, Artist Management representative Samantha Larsen announced that Murderdolls bassist Eric Griffin along with new band The Napoleon Blownaparts will team up with Skyway Wheels and MadMan Apparel. Skyway plans to use the likenesses of Griffin and The Blownaparts front man Ajax Garcia (a stalwart BMX’r) in a world wide contest aimed at the 12-35yo male market.
"What we're looking to accomplish with this campaign," says Skyway spokesman Rick Palmer 'is a national re-introduction of the Graphite Tuff Wheels made famous by millions of teenagers and riders like BMX great Matt Hoffman (an original Skyway Team rider!). When Skyway first introduced the Tuff Wheels there was an immediate demand and they instantly became the coolest wheels! Now, the younger riders and all their ‘old school’ parents are demanding the Tuff Wheels - again making the Graphite Tuff Wheels very cool!’
Register to win your brand new pair of 20â€? Skyway BMX Tuff Wheel ll’s, among other exciting products like clothing from MadMan Apparel, CD’s from Lollipop Magazine, and decals packs from Blistering.com, and The Napoleon Blownaparts. For complete details visit: [url=http://www.skywaywheels.com/flashback.htm]SKYWAY Wheels[/url]
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.