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opportunities, situated around international sports. EXTREME will work with three of the groups iconic brands; DEWALT, BLACK+DECKER and STANLEY and deliver a fully integrated programme that not only progresses the future of the action sports industry but inspires riders, events and creatives across the globe to think even further outside the box.

Extreme sports... risk taking, radical and relentless. Through EXTREME, action sports is now a new area and direction in which the brands will look to capture new market share. Amidst the danger, fear and excitement involved in this environment, there is no wonder so many loyal fans and dedicated athletes are engaging in extreme sports today.

DEWALT, BLACK+DECKER and STANLEY products are now being used at a higher rate in action sport industries than ever before. This year sponsoring 18 extreme sports athletes, including; Mountain Biker Wyn Masters, Skateboarder Danny Leon and BMXer Cam Peake. DEWALT, BLACK+DECKER and STANLEY are also sponsoring 3 world class events, conducting demos at events and retailer activations. They are now an FMB World Tour partner which has 36 events in 11 different countries. Not only that, on the content side EXTREME is providing 10 weekly pieces of viral content for DEWALT, BLACK+DECKER and STANLEY to promote across their own networks.

This year events, sponsored athletes and their teams will receive DEWALT, BLACK+DECKER and STANLEY appliances. The athletes’ skateboards, bikes and other fundamental equipment will benefit from tuning and maintenance with the tools. DEWALT, BLACK+DECKER and STANLEY have constructed several of the most effective devices in existence; hand tools, power tools and more. DEWALT, BLACK+DECKER and STANLEY are dedicated to giving their users products which enhance ability to produce the desired outcome.

They are not just the world-leading tools producer but also provide; storage, commercial electronic security and engineered fastening systems. Scott Bannell, VP brand management, Stanley Black & Decker, commented, “Participants engaged in action sports are up against the toughest challenges on a daily basis, and are expected to deliver even in the harshest conditions. We are honoured to be working with such passionate, motivated and skillful athletes, and supporting their success during the forthcoming months.”

With the world of extreme sports ever expanding it is inspiring to see the statistics of competitors and spectators rise every year. EXTREME showcases this exhilarating sector and continues to see its’ social media audience grow and alone receives up to 226 million video views and reach 776 million people per month.

This international partnership between EXTREME and DEWALT, BLACK+DECKER and STANLEY will back athletes of all levels. Followers will be able to gain insight into the world of captivating, exhilarating, high-speed action events through social channels with a fan base of more than 2.4 million.