100% and GIANT Factory Off-Road joined forces in 2016 bringing the debut of the new technical riding apparel and a fresh new look to the team. The demanding conditions of testing and racing has proven that the gear is built to perform at the highest level.
In addition to the new riding apparel, the popular carbon Aircraft helmet, which is already loaded with performance and safety features, now comes equipped with MIPS technology making it an even safer choice.
The new collection can be found online and at finer dealers worldwide now. It will also be on display at next week’s Interbike show. If you’re there, make sure to stop by booth #5082 to check it out.
About 100%:
The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.
Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?"
Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves, and sportswear that is designed specifically for today's demanding racer.
100%. The Spirit Of Racing.
For more info, contact This email address is being protected from spambots. You need JavaScript enabled to view it.
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Discover the next phase in premium mountain bike apparel. 100% proudly introduces a new collection of riding apparel to expand an already impressive lineup of bike products. The focus was to design and develop a line of technically advanced riding gear purpose built for your ride. Whether you’re riding the trails, checking off enduro stages, hitting the BMX track, or making DH runs, there’s a kit specifically engineered to make your ride better.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.