“One of the key pillars of our global licensing strategy is to partner with action sports product leaders. Teaming with FIST Handwear is absolutely in line with that,” said Peter Maule, Nitro Circus’ Global Head of Licensing. “Uniting the best in performance gear with our world-class riders highlights the authenticity of Nitro Circus and its core values. It will also create a halo effect as we develop our broader range of consumer products.”
“Having had FIST athletes involved in Nitro Circus Live shows since its inception, I had already felt like we were a part of the team and it’s great to finally make that official with our exclusive range of FIST Handwear x Nitro Circus gloves.” Said Sam Moore, Fist Handwear founder and director. “For our brand to be aligned with the best athletes in the world, riding in the best show in the world and working with all of these legends at Nitro HQ is something we are extremely proud and excited to be a part of.”
Nitro Circus continues to make an extensive licensing push across a variety of sectors. The action sports collective has partnered with a global network of agencies, including Velocity Brand Management in Australia and New Zealand, to roll out an expansive collection of soft-lines and hard-goods worldwide. Categories include apparel, sporting goods, toys, bikes, scooters and other ride on products, plus video games and more. Looking further ahead, Nitro Circus is pursuing emerging opportunities with skill-based casino gaming and virtual reality amusement park rides and experiences.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.