The new company will build from the authenticity and history of the brand and we look forward to bringing great new products to the marketplace”
Action has already been taken to revitalize product design with the hiring of several experienced footwear designers. “DuFFS is an authentic skate brand with a strong and rich heritage. The product needed attention so we have staffed that area up to meet the demands of the retailers and the market” said Hall. He continued, “we will be working very closely with our skate and BMX team to ensure the products are technically correct, in particular our designers are looking forward to working alongside the team riders including DuFFS Icon Skate Pro Louie Barletta on the development of his signature models, and building other Pro models”
Footwear veteran Scott Weaver will head up sales in North America, along with other duties. “Scott was the past President of DuFFS International and there is no stronger individual to lead the sales charge for the new company. His relationships with retailers are incredible and he will be a key ingredient to our success” Hall said.
The company also plans to address the areas of marketing and distribution. Hall said, “Advertising and our overall marketing strategies need to be realigned for the ever changing marketplace. These are just a few of the first items we will address; our strategic plans will assess all areas of our business”.
For those wondering where Duffs guru R.P. Bess went:
World Industries Hires R.P. Bess as Director of Marketing
NEWPORT BEACH, CALIFORNIA – (March, 2008) World Industries, has hired R.P. Bess as Director of Marketing. R.P. comes to World Industries with over 15 years of experience within the Action Sports industry. With exposure and involvement with both footwear and hardgoods he will oversee and manage all marketing initiatives.
John Dickinson, president of i.e. distribution, stated: “World is one of the rare brands that is successful in multiple product categories. R.P.’s background in footwear and skateboards plus his marketing experience make him a perfect fit with our diverse business base. Welcome to World!”
“I’m excited to be a part of a brand that has contributed to so much of skateboarding’s history, growth and evolution.” - R.P. Bess
DuFFS 93 Ltd. announced they have purchased the DuFFS brand from DuFFS International Inc. and assumed immediate global control of the brand. The acquisition of one of the most recognized and respected original skate shoe brands, is the first part of DuFFS 93 Ltd. plans to develop the label and its range of products for today’s ultra-competitive footwear and textile market. Alex Hall, senior principal of DuFFS 93 Ltd., will take the helm of the company as President/CEO, and plans to build the DuFFS brand into a leader in the footwear market. In a general statement Hall said “We are very excited about the current and future opportunities that DuFFS will bring.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.