This Dew Tour thing is getting almost as big as the FAT-JAM! No kidding. It looks like they're not messing around with this series. With an extra 1 million dollar bonus pool based on the year-end standings and a lot of TV coverage, it will help some of the BMX-ers out there to survive for a while. Find out more about the Dew tour on the recently launched website.
DEW ACTION SPORTS TOUR ANNOUNCES LAUNCH OF OFFICIAL WEBSITE
WWW.DEWACTIONSPORTSTOUR.COM Becomes Destination for Exclusive Tour News, Tickets, Athlete Interviews, and Contests
NEW YORK – April 21, 2005 – The Dew Action Sports Tour, the first-ever, season-long professional multi-sport tour in action sports, today announced the launch of its official website, Dewactionsportstour.com. The website provides complete information related to the Tour, including exclusive features, video and photos. Highlights include:
-Individual event information, results, competition video and photos
-Ticket information and purchase options
-NBC and USA Network TV broadcast schedule
-Athlete qualifying criteria and official competition information
-Exclusive athlete profiles and interviews
-Behind-the-scenes features of life on the
-Tour Information on musical acts performing at Tour events
-Tour and sponsor contests and sweepstakes
-Information, results, photos, and video from Free Flow Tour amateur series
“Dewactionsportstour.com is the place to go for updates on everything related to the Dew Action Sports Tour,� said Wade Martin, general manager of the Dew Action Sports Tour. “Fans can depend on the website to provide accurate competition results, amazing video and photos from Tour events, and exclusive features.�
Special Dewactionsportstour.com features include “Napster Athlete Playlists,� where fans can check out favorite songs of Tour athletes. Over the course of the Dew Action Sports Tour season, fans will have the opportunity to register for a chance to win great prizes, such as autographed items and tickets.
Free Flow Tour, the Dew Action Sports Tour’s official skate and BMX amateur series, has a dedicated section on the site. Dewactionsportstour.com/freeflow is the source for all information related to Free Flow Tour, including detailed schedules, park information, special events and pro athlete appearances. The site will also feature a travel diary written by members of the Free Flow Tour Road Crew, video, photos and recaps of Free Flow competitions.
Owned by NBC Universal and Clear Channel Entertainment - Motor Sports, the Dew Action Sports Tour debuts in June 2005, and consists of five major, multi-sport events with a cumulative points system, the biggest competitive purse in action sports and a $1 Million Bonus Pool based upon year-end standings. NBC and USA Network will combine for 32 original hours of exclusive Dew Action Sports Tour coverage – the largest combined network and cable commitment in action sports. In addition to the primary sports of skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross, each tour stop will feature a unique “specialty comp.â€? At season’s end, the Tour will award champions in the six combined disciplines of skateboarding, BMX and freestyle motocross with the Dew Cup. Key lifestyle elements at each Tour event’s festival village will include live cutting-edge music, video gaming, and interactive events.
Clear Channel Entertainment – Motor Sports will be an integral partner on the Dew Action Sports Tour, lending its considerable expertise in live event touring and promotion, including a wide range of off-channel assets including Clear Channel’s Radio, Outdoor and Music divisions.
The Dew Action Sports Tour’s founding partners include Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans®, Toyota and PlayStation® (event title sponsors). Also joining the Tour as associate partners are OXY® Acne Solutions, Peanut Chews® and Pacific Cycleâ„¢ - the owner and supplier of Mongoose®, Schwinn®, and GT® bicycle brands.