“We’ve been very selective,” continued Fallon, who was in charge of identifying and selecting Project riders, “… and we’re looking for style, passion and depth in a rider – it’s not enough to be a strong rider; they need to appropriately represent the sport and the GT brand.”
The Project provided GT with an opportunity to build the new Project frame, which was designed by GT’s BMX Senior Product Manager, Robert Kahler, GT pro rider Dave Dillewaard and Fallon.
“The Project frame is designed for street and dirt riding, because kids ride everything – not just dirt and not just street,” explained Kahler. “It comes with removable Oryg tabs, a 21inch top tube, and weighs in at 5 pounds.”
For now, these frames are available exclusively to Project riders.
GT Project riders receive a custom-made Project frame, t-shirts, hats, and decals. Riders are expected to provide content to GT Bicycles for the Web site (photos, videos, blogs, info about their favorite places to ride, tricks they’ve learned, etc.).
The GT Bicycles website will launch the pages dedicated to the GT Project on June 15th.