Nike 6.0 is providing Reuse-A-shoe collection bin¹s at every AST Dew Tour stop, where your old kicks will be recycled. Besides Dew-ing the right thing, you¹ll save $2 off admission everyday you bring a pair of blown-out shoes. Show your battered kicks to the ticket office, then toss them dogs in the Nike 6.0 collection bin. As part of Reuse-A-Shoe, we¹ll grind up grimy sneaks of any brand, then process and recycle them into a post-consumer material used to build sport surfaces.
This Sunday at the Cleveland AST Dew Tour, Nike 6.0 will be swapping your blown-out kicks for new 6.0¹s for the first 30 peeps with old sneaks to recycle. Bring your camping gear and get in line early to make the top 30, then show your support at the BMX Park Finals. Gates are scheduled to open at noon. BMX Park Finals go down at 4:30.
Besides finally disposing of that "weird" smell and saving a few
bucks, here¹s reason why recycling is a good idea: each year millions of shoes wind up in landfills; that¹s a lot of wasted material and taxed natural resources. Since the birth of Reuse-A-Shoe in 1990, Nike has reclaimed more than 21 million pairs of sneakers, recycling them to build new sport-friendly environments for thousands of young people.
Nike 6.0 is working on developing action-sports specific applications for the recycled material‹ trying to bring them home as part of your local park. Now more than ever, recycling and innovative re-use of materials is a cool thing to do. Beyond shoes, everyday is a chance to think creatively about the challenge of doing more with less.
For more information on Reuse-A-shoe visit: nikereuseashoe.com
For more information on Nike 6.0 visit: nike6.com