Dennis’ attitude and drive align with the spirit of the MATADOR brand.”
In addition to working with Enarson and skateboarder Adam Taylor, MATADOR by Jack Link’s plans to support professional and grassroots action sports events. This summer, MATADOR will be a sponsor of the 2009 Dew Tour as well as partner with Camp Woodward.
“We are excited that MATADOR fully supports action sports. Woodward is looking forward to a long-lasting partnership,” said Gary Ream, owner of Camp Woodward.
MATADOR, a bold new brand by Jack Link’s®, announced today that 17-year-old BMX rider, Dennis Enarson has joined the MATADOR action sports team. “I am stoked to ride for MATADOR,” said Enarson. “It’s awesome to have Jack Link’s backing what we’re doing in BMX.”Enarson competes in both dirt and park. At the age of 16, Enarson placed third in Park in his first pro contest at the 2007 Dew Tour in Baltimore. At the Dew Tour stop in Portland, he claimed his first pro win in Dirt. Enarson received an invite to the 2007 Summer X Games BMX Park competition and was the youngest competitor there. In 2008, Enarson stood atop the podium once again with a third place overall finish in Dirt at the Dew Tour.
“Dennis is a great addition to the MATADOR team,” said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “He is raising the bar and climbing the leaderboard in the competitive world of BMX.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.