Huffy, the brand spanning over 130 years of triumphs and innovations in the bicycle industry, announced their reentry into the world of BMX – both freestyle and race – in early 2024. Since then, the team has been relentless in their pursuit of growth within the category as they've pursued the expansion of their team of riders in addition to a more robust BMX product line to be released throughout 2025. The entire Huffy BMX team gathered in Dayton at Huffy's headquarters in Miamisburg, Ohio, on Tuesday, February 18th to celebrate the growth of the team and BMX program as a whole for the 2025 and 2026 seasons.
Composed of seven unique riders with individual talents and styles of riding, the Huffy BMX team
Welcome to the pro ranks! Monster Energy congratulates long-time Monster Army amateur rider Jeremy Malott on joining the professional BMX team. As the company announced today, the 24-year-old from Lake Havasu, Arizona, is making his pro debut today with a heavy-hitting BMX video, live now on Monster Energy’s social media channels. After earning his stripes as a General in the Monster Army, Malott now joins the Monster Energy pro team Viewers can go online and watch Jeremy Malott’s ‘Breakthrough’ video part on Monster Energy’s official YouTube Channel.
Before joining Monster Energy’s pro BMX team, Jeremy Malott traveled the world and shook up the amateur ranks as part of the Monster Army. Growing up in the high desert town of Lancaster, California, he was already competing in motocross and BMX track races at age 10. Once he turned 17, he discovered freestyle BMX as his true passion.
With a full focus on expanding his trick repertoire, Malott soon evolved into a fierce competitor. In 2016, Malott won the freestyle BMX championship at the Monster Recon Tour. He had moved to Lake Havasu, Arizona, one year earlier for the vibrant BMX scene and one of the largest skateparks in the U.S. Jeremy Malott’s diverse bag of tricks has earned him several wins at international competitions, including first place in Best Trick at FISE events Montpellier, France and in Hiroshima, Japan, where he landed the world’s first 360 Triple Whip to Bar Spin. He also took second place overall at Barcelona Xtreme, and third place at the Toronto Jam.
Today, etnies proudly welcomes X Games Real BMX medalist DeMarcus Paul to the pro team! Joining the ranks of Nathan Williams, Tom Dugan, Chase Hawk, Jordan Godwin, Devon Smillie and Felix Prangenberg, DeMarcus will fit right in with the etnies’ squad.
Originally from Albany, Georgia, DeMarcus’ natural street style speaks for itself as he is known to lay down hammers with a casual approach and humble demeanor. In addition to his 2017 medal in X Games Real BMX, DeMarcus landed the coveted ender of the 2015 Volume 1 BMX film and the 2018 Our BMX “Headlights” video.
2019 BOX Components BMX RECAP
JUSTIN MCLINTOCK - TEAM MANAGER
Exploring both mountain bikes and BMX racing, Justin McLintock is the NEW Athlete and Team Manager for the Box Factory team. He started racing back in 1989 in Yuma, Arizona and still continues to enjoy competing today as a Vet Pro.
RYDER LAWRENCE
Ryder competed for the state series, national series and attended the worlds in Belgium. Ryder won 4 qualifiers on his cruiser and a 2nd in class. He competed at 11 different weekends and ended with 10 wins on cruiser, 9 wins in class and 1 win in open. He finished 2019 with NAG 8 cruiser and NAG 3 class.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.